FANDA

Helping turn talented artists into sustainable businesses

In this rapidly changing digital age, enhancing your craft and skills as a musician or industry expert requires innovative learning experiences and access to education. This is where affordable self-taught education comes into play, and it's also where FANDA comes in. We exist to help talented artists and industry professionals transform their passion into sustainable businesses by providing affordable access to the tools and resources needed to achieve their dreams. 

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Discover our self-education resources and tools.

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About Dayna Young

Hey there, I'm Dayna - a seasoned marketer, mentor, and author with 20+ years of global experience. I've worked in territories across Australia, the UK, Europe, and the US, leading creative teams to success. Through my years of experience, I've learned a thing or two about artist development and building sustainable music businesses, and now, I'm excited to share my knowledge with you.

The Aston Shuffle, Bainbridge, Client Liaison, Crooked Colours, DCup, Hydraulix, Erin LeCount, Japanese Wallpaper, Kid Kenobi, Miami Horror, Mipso, Paces, PhaseOne, ShockOne, We Banjo 3, Yonder Mountain String Band, ZZ Ward

Trusted by Artists

We've empowered Client Liaison, Crooked Colours, DCup, Hydraulix, Erin LeCount, Japanese Wallpaper, Kid Kenobi, Miami Horror, Mipso, Paces, PhaseOne, ShockOne, We Banjo 3, Yonder Mountain String Band, and ZZ Ward.

Featured in

Defining your artist brand: An easy step-by-step guide

Building an artist brand can be compared to a 4D chess match. Why? Building a brand involves many moving parts. Sound complex? It can be. Here’s my step-by-step guide to help you out.

Using content pillars to define your artist brand

You must have a clear understanding of your positioning as it relates to other artist brands and be able to pivot easily as your brand voice reacts to what is happening in the real world around you.

How to market music via email

Even though email is not new, it is still relevant in almost everyone’s professional lives. That’s why it's a great platform to use to market music. This post offers strategies and breaks down your options so you can get emailing.

EBooks

Artist Marketing 101: A Guide to Creating a Sustainable Music Business

    Building a sustainable business is crucial to achieving long-term success. Whether you're a new artist or an industry professional seeking to enhance your brand, 'Artist Marketing 101' is a must-read to build a sustainable music business that can help you achieve your dreams. This 250+ page ebook is packed with insights, and 11 templates and worksheets, designed to help take your music career to the next level.

    Free Download

    Try this free resource first.

    How to Create a Musician's Content Calendar

      Are you tired of the content creation process feeling like a chaotic mess? Get ready to streamline your workflow with our step-by-step guide, where you'll discover why a content calendar is crucial and how to create one that works for you. We'll even provide you with two handy templates, so you can start implementing what you learn right away.

      Testimonials

      "One of the best digital marketing strategists I've ever worked with in the music industry. She was instrumental in several major growth strategies for one of my artists."

      "Dayna really listens to our needs and goals, and helps prioritize our spends and build strategies that result in real audience and revenue growth. She is our trusted go-to."