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the new music industry

Watch time is essential to growing a YouTube channel – Here’s why

If you’re an artist with a YouTube channel, chances are you invest a fair amount of time creating content for it, but if these videos aren’t pulling viewers in, then. Continue reading

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What is the ‘oldest’ song?

Some songs stand the test of time better than other, and such is certainly the case for Hurrian Hymn no. 6 (we’re not sure about the other five) a song. Continue reading

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Label Spotlight: Keep Cool

The team at Spotify For Artists profiles LA-based indie label Keep Cool, an ambitious, forward-focused outfit taking chances and building careers for their artists. Guest post by Kevin L. Clark. Continue reading

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Spotify, Republic, Sony Music top this year’s Clio Music Award winners

The Clio Music Awards which honors the intersection of music and marketing has announced its 2020/2021 winners. This 6th annual Clio Music Awards recognize excellence in the marketing and promotion. Continue reading

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Saturday Is Record Store Day: STOP READING THIS AND GO BUY SOMETHING

Saturday, June 12th, 2021 is Record Store Day across the globe. Here are some links to find your local store and learn what’s available. After 15 months of isolation, music. Continue reading

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Indie live music coalition demands immediate release of $16B in SBA SVOG grants

A coalition of trade to groups representing independent music venues, promoters, agents, and managers is demanding that the SBA immediately fund all eligible Shuttered Venue Operators Grant (SVOG) businesses. Members. Continue reading

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There is ‘massive pent-up demand for concerts’

Live Nation president Joe Berchtold is confirming the Bandsintown data reported last week: live music is roaring back to life. “We’re just seeing massive, pent-up demand for concerts globally,” said Live Nation president. Continue reading

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Using Spotify follower ratio to measure artist growth and fan engagement

Andrew Thompson of Components digs into the relationship between a Spotify artist’s followers and their monthly listeners, and what the data says about how this ratio impacts artist growth and. Continue reading

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Black Honey’s “Written & Directed” [a case study]

In this case study, we dig into the strategy and tactics employed by English independent rock band Black Honey to fund and promote their sophomore album Written & Directed. Guest. Continue reading

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Will the Copyright Royalty Board share the madness of pretending that songwriters don’t feel the effects of economic inflation?

Beginning in 2006, the CRB stopped including a CPI based rate increase for mechanical royalties, but as inflation continues to grow (albeit slowly) will the Copyright Royalty Board continue to. Continue reading

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