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How to Build an Independent Music Community

How to Build an Independent Music Community

Building a strong label or artist fanbase isn’t just about follower counts. Learn how to build an independent music community that is loyal and engaged. This guide breaks down how to connect authentically with fans and grow lasting support.

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live music news roundup

Live Music Industry News Roundup: NIVA, Ticket Resale & More

From the start of NIVA 25, a new ticketing law setting the bar in Maine, to why gatekeeping can be a good thing, here is this week’s live music industry news roundup.

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Your Morning Coffee Podcast

Your Morning Coffee Podcast #255 + A Special Merlin Episode

Episode 255 of THE Jay Gilbert and Mike Etchar Your Morning Coffee Podcast: Weekly News for the New Music Business is available now. Listen here.

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Music Business News Last Week

Music Business News Last Week: NIVA ’25, Fatigue, Fraud, More

Tune in for top music business news last week ranging from a NIVA preview, entertainment’s Mad Max era, to young men caring less about music, and more…

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independent musician news

Independent Musician News: House shows, Managers, Fans, More

This week, our tips and advice and D.I.Y. and independent musician news last week covered playing house concerts, how to make it in uncertain times, becoming an artist manager, building a smart release strategy, and more…

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NOVA '25 conference

Must See at NIVA ’25: Conference Preview

Next week Hypebot will be reporting from Milwaukee at NIVA ’25. the National Independent Venue Association’s important annual gathering of the independent live music community.

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My Journey to Becoming an Artist Manager at 20

At 20 years old, Ale Gil started managing artists while still in college at Berklee – learning everything from booking shows to building an artist’s brand. Ali shares the journey to becoming an artist manager and what it really takes to break into the music industry.

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How to Build a Music Release Strategy in 2025

Dropping a track without a plan in 2025 is a fast track to getting lost in the noise. This guide breaks down how to build a music release strategy including a step-by-step guide that builds momentum, boost streams, and turns every release into a moment.

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Hits, Hype, and the Half-Life of Pop Music

In the age of TikTok and Spotify, pop hits are rising to fame then fading into obscurity faster than ever. Bobby Owsinski looks at the the half-life of pop music, why many songs peak in days, and what it takes to create a hit that sticks.

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battle over concert ticket Maine law

New Maine concert ticket law is the toughest in America

A new Maine concert ticket law is the toughest in America. If other states or Congress use the Maine law as a template, it will revolutionize event ticketing and kill the ticket resale market as it exists today.

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