Tag: Ye

The Brilliance of Ye’s Direct-to-Fan Playbook

Whatever your opinion of the GOAT, aka Ye, aka Kanye West, his team is perfecting the use of exclusive content and limited-time offers to activate his army of fans…..

Alana Bonilla on 05/08/2024 in D.I.Y. | Permalink | Comments (0)
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Full text of new Kanye West statement: ‘Ye Passes $100M Deal with Apple To Release Donda 2 On Stem Player’

Kanye West issued a new official statement Friday night regarding his self-release of the Donda 2 album only on his $200 Stem Player device and a live “Donda 2 Performance. Continue reading

Bruce Houghton on 02/21/2022 in Music Business | Permalink | Comments (1)
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