Virtual Reality In The Music Industry Must Be A Tool, And Not Just An Experience

Cherie Hu discusses how, in order for virtual reality tech to gain legitimacy as an industry tool, it must rise above simply being thought of as a gimmicky toy and. Continue reading

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Music’s Future Is Virtual [Cortney Harding]

While still in many ways in it's technological infancy, all signs point to virtual reality as being the future of music tech, as the medium opens up a host of marketing. Continue reading

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Universal Music Group Planning Virtual Reality Concerts

While the majority of VR content has, up to now, been focused on games and films, UMG and iHeartMedia have major plans in the works to release several VR concerts in. Continue reading

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