Music Is Now YouTube’s Most Profitable Category

Music only represents 5% of the content uploaded to YouTube, but it represents 20% of the total views on the platform. Because music videos are shorter in length than the. Continue reading

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Streaming Video Updates From YouTube, Instagram

If you're a band or artist, chances are you have either an Instagram or YouTube presence, if not both. Here we break down a couple of important updates to both. Continue reading

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Structure Your Campaign Using 2019’s YouTube Best Practices

With video now more important than ever, and YouTube reaching more consumers on it's mobile platform alone than any US television network, having on confident handle on the the best. Continue reading

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Facebook Alters Its Video Ranking System

In what looks like a move that could possibly be changing things for the better, Facebook is once again tailoring its video algorithm, giving preference to videos containing longer runtimes. Continue reading

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TikTok: What Is It?

While many unfamiliar with the platform may be quick to dismiss TikTok as yet another frivolous video sharing platform, the reality is that TikTok can be an amazing opportunity for. Continue reading

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8 Great Music Video Techniques Anyone Can Use

There's no limit to the approaches and techniques artists can apply to create original music, but in this piece we revisit some particularly effective and often low-budget ideas that have. Continue reading

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Utilizing Video To Promote Your Music

With so many options available for promoting your music, it can be overwhelming to try and figure out which one is best for you, but video often emerges at the. Continue reading

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Vevo Uses A Simple Tactic To Increase Music Video Views and You Should Too

Major label owned music video platform Vevo has discovered a simple tactic that leads to an average double digit improvement in engagement. This tactic works particularly well for videos released. Continue reading

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Guide To Becoming A Session Musician [Video]

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BLACKPINK Beats Ariana Grande, BTS To Claim 3 YouTube Debut Records

"Thank u, next" took on new meaning over the weekend as BLACKPINK’s 'Kill This Love' music video broke three records for its YouTube debut, including beating Ariana Grande and BTS. Continue reading

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