One Direction Adds Digital Billboards And Kik’s Messaging App To The Music Marketing Mix
One Direction just released a new album with a variety of interesting marketing efforts which are part of what is no doubt a massive deployment of skills and money. Though. Continue reading
Artistic Efficiency: How to Create More and Get Out of Your Own Way
By Michael Shoup, owner of 12South Music and co-founder of Visualive. Nine years ago, I left college with a Bachelor's Degree in Music. Untested and honestly, quite naive, I spent. Continue reading
What Do The Streaming Layoffs Mean? [PODCAST]
Last week TechCrunch reported that a huge percentage of Rdio staff were laid off. Months earlier, Slacker and Rhapsody also laid off staff. This trend begs several larger questions: Are. Continue reading
Lorde: Why She’s Beyond Compare
I know saying someone's "in a class of their own" is an awful cliche but, when you're talking about Lorde, it's a rare case where such a cliche is truly. Continue reading
How To Promote Your Music – The Ultimate Guide
If you always do what you have always done, you will always get what you have always gotten. Tired of getting the same dead-end advice that sets you on a. Continue reading
Last Week’s Most Read Posts On Hypebot
Fumbled Lady Gaga Release Could Cost Interscope $25 Million OP ED: Why Artists Should Not Use Tunecore Major Layoffs At Rdio World's Best Paid Musicians [Full List] The Musician As A Startup. Continue reading
Don’t Just Give Music Away, Amplify Your Story and Flip The Switch
Ethan Schiff is a Co-Founder & Artist Manager at New Torch Entertainment. He can be reached on Twitter @EthanSchiff or on his blog. LOSS LEADER: Definition: “a pricing strategy where. Continue reading
SoundCloud Adds Explore With Trending Music and Lean Back Discovery
Yesterday SoundCloud introduced Explore, a discovery feature that should help connect more listeners with artists using SoundCloud though a more prominent homepage position would be a nice touch. It's available. Continue reading
