Is Advertising Your Music Paying Off? [Case Studies]
By Jesse Lakes co-founder and CEO of GeoRiot One of the hardest parts about selling music on iTunes is that there’s not currently a way to see which of your marketing efforts. Continue reading
Maintaining Blog Relationships After Your PR Campaign Ends
By Angela Mastrogiacomo of MuddyPawsPR.com So you’ve just wrapped up your first PR campaign and managed to score some pretty sweet features in the process. Congrats! But as the features dwindle,. Continue reading
Why It’s Crucial to Declutter Your Band’s Digital Presence
By Tyler Allen on Sonicbids Blog One of the reasons folks like me can consistently work in music marketing is largely due to the fact that the digital landscape is. Continue reading
The Rap Industry Needs SMS Marketing
By Max Porter at CallFire. With less than 10 percent of Facebook posts, and possibly less tweets, ever viewed, text messages have an open rate estimated at 98 percent and 90 percent texts are read. Continue reading
Why Your Band Isn’t Going To Be In Rolling Stone
By Angela Mastrogiacomo of MuddyPawPR.com As a publicist, one of the first questions I ask potential clients is “what do you view as a successful campaign?” This is crucial because it lets. Continue reading
Spotify Now Has 50 Million Users, 12.5 Million Paid Subscribers
[UPDATED] In a blog post we published earlier on Tuesday, Spotify CEO Daniel Ek revealed that the music streamer has surpassed 50 million users and 12.5 million paid premium subscribers.. Continue reading
This Week in Music Commentary
An Open Letter to Spotify About Taylor Swift and Why I'm Unsubscribing [Bill Werde] If You Schmooze, You Lose: 5 Things to Avoid at SF Music Tech It’s Time. Continue reading
Platformz Mobile Aims to Bridge the Gap for Indie Artists
According to Billboard, Indie music comprises 34.5% of the United States music industry market. It is notoriously an underserved sector – Platformz mobile app aims to change that. The app. Continue reading
How To Sign Up For Pandora Amp Free Artist Analytics Platform
Last week Pandora opened up its long anticipated analytics platform, Pandora AMP, to all artists and managers. The free service provides a detailed view of the audiences of 125,000+ artists. Continue reading
How a Small Startup Increased Ticket Sales by 690% (And You Can Too)
This story from Hootsuite shares how Ticketleap, an event marketing and online ticketer, stood out by empowering employees to share expertise and lend personality to the business. Meet Ticketleap. This tech startup helps. Continue reading
Spot.IM Gives Social Media Marketing a Facelift
The brainchild of a former TechCrunch Disrupt winner, Spot.IM is demanding the attention of the social media marketing community. Allowing any website to become a social network with two lines of code, the company puts website. Continue reading
