2015: The Year Of The Fan Club
While there are many different forms of social media in place designed to help artists connect with fans and drive revenue, creating an exclusive web-based fan club without involving a. Continue reading
Taylor Swift’s New Video Racks Up 1 Billion Vevo Views In Record Time
OK, I'm going to just say it. I used to make fun of Taylor Swift as another lightweight pop star. She still is unlikely to join the pantheon of musical. Continue reading
Beginners Guide To Twitter Hashtags
More than most strategies, hashtags are a simple and effective way to boost engagement on Twitter (and Instagram, but that's another post). But hashtags can also be a bit confusing.. Continue reading
American Association Of Independent Music Turns 10
It's a great time to be indie; and its primary U.S. advocate, the American Association Of Independent Music, turns 10 tomorrow. A2IM can take more than a little credit for bringing. Continue reading
How to Perfect Your Band’s Social Media Strategy: The 70-20-10 Rule
Social media strategy is a difficult thing to create when you do not know how to begin. In today's article, check out a comprehensive guide on how to build your. Continue reading
Taylor Swift’s Newest Album “1989” Will Be Available On Apple Music
We may never know if there were backroom negotiations, payments were made (she insists not) or if Taylor Swift just liked how Apple reversed course after her open letter and. Continue reading
Zen & The Art of Marketing Music
A Quick Disclaimer: I tend to steer clear of buzzwords. This is doubly true when the buzzword is mixed with a religious or cultural reference. So, for all you “Email Marketing Gurus”,. Continue reading
This Just In: Taylor Swift Is Not The Savior Artists Need
I'm going to do something crazy and generally not advised on the internet: I'm going to try to make a nuanced argument that cannot be summarized just in the title. Continue reading
Apple Music Previews Is First Exclusive: Pharrell’s “Freedom”
[UPDATED] Apple Music has unveiled its first exclusive. Pharrell Williams, the singer, songwriter and producer who single handedly brought the world the mega-hit "Happy" will release "Freedom" exclusively on Apple Music on launch day, June. Continue reading
