Tag: TikTok

impact of TikTok algorithms

Pew Research study reveals TikTok isn’t as popular as people think

Common wisdom is that the video-sharing site TikTok is Gen Z’s social platform of choice and that every other generation is falling in line. A new study by Pew Research found that those assumptions are just that – assumptions, and they’re wrong…

Alana Bonilla on 02/14/2024 in Music Marketing | Permalink | Comments (0)
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85% of TikTok and 84% of YouTube videos include music

A new analysis shows just how high the stacks are in the battle between TikTok and UMG and reinforces how important music is to TikTok, YouTube, Facebook, and Instagram…

Bruce Houghton on 02/09/2024 in Music Marketing | Permalink | Comments (0)
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How do musicians make money on TikTok?

UMG tracks accounted for 35% of the TikTok Top 50 last week, so pulling all their music off the platform has presented a unique opportunity for independent musicians to fill the void…

Bruce Houghton on 02/09/2024 in D.I.Y. | Permalink | Comments (0)
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ban TikTok

35% of top TikTok tracks removed by UMG, but fans & savvy artists find workarounds

Seventeen of Billboard’s TikTok Top 50 Chart tracks are no longer available after licensing talks between Universal Music Group and the social video app failed last week…

Bruce Houghton on 02/07/2024 in Music Marketing | Permalink | Comments (0)
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Are TikTok Song IDs accurate

What is at stake in the TikTok UMG showdown [MIDiA’s Tatiana Cirisano]

TikTok and UMG can each argue about how much music is worth, and new music and artists are caught in the crossfire…

Alana Bonilla on 02/07/2024 in Music Business | Permalink | Comments (0)
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Your Morning Coffee Podcast

Your Morning Coffee Podcast: UMG, TikTok battle • $1.38B in Spotify misuse • new Women in Music study • More

Episode 182 of Jay Gilbert and Mike Etchart’s podcast Your Morning Coffee: Weekly News for the New Music Business is available now. Episode 182 On this week’s episode of the. Continue reading

Bruce Houghton on 02/05/2024 in Music Business | Permalink | Comments (0)
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How TikTok calculates payments

Is UMG’s battle with TikTok an opportunity for independent musicians?

Universal Music Group is responsible for more than 30% of global music consumption by more than one metric. With all of that music at least temporarily coming off TikTok, does. Continue reading

Bruce Houghton on 02/02/2024 in D.I.Y. | Permalink | Comments (0)
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UMG responds to TikTok’s ‘greed’ accusation, ‘free promotion’ claim [Full Text]

As TikTok’s forced takedown and muting of UMG and UMG Publishing Group-related music began Thursday, the war of words between the two giants took a turn for the worse. After. Continue reading

Bruce Houghton on 02/02/2024 in Major Labels | Permalink | Comments (0)
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ban TikTok

Universal Music to pull all music off TikTok as deal expires: Full text of letter to artists and songwriters

Universal Music Group and UMG Publishing Group say they will pull all their music off TikTok and the TokTok Music Service worldwide today after it could not negotiate a new. Continue reading

Bruce Houghton on 01/31/2024 in Major Labels | Permalink | Comments (0)
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TikTok is experimenting with 30 min videos

Jaws dropped when (formerly known as a short-form video platform) TikTok raised its max video length to 10 minutes. Now, it’s testing three times that, allowing some users to create. Continue reading

Alana Bonilla on 01/29/2024 in Music Marketing | Permalink | Comments (0)
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