Is it time to look for alternatives to TikTok to market music?

There’s a year and many lawsuits between now and when TikTok may be banned in the U.S. But a new report that TikTok owner ByteDance will shut down the app before it sells it does underscore the possibilty that this effective music marketing tool could disppear…..

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TikTok will shut down rather than sell to U.S. owner, Reuters reports

TikTok owner ByteDance will shut down the app rather than sell it if legal options fail to combat legislation to ban the app in the U.S., but the reasons behind. Continue reading

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Debunking the biggest myth about TikTok for musicians

There will be at least a year before the government forces real changes to TikTok. So, in the meantime, let’s debunk the belief that achieving viral fame there guarantees long-term success for musicians and look at how to prioritize building a sustainable career…..

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Your Morning Coffee Podcast

Your Morning Coffee Podcast: UMG, TikTok talk • Swift’s surprise return • Spotify changes songwriter royalties • More

Episode 193 of Jay Gilbert and Mike Etchart’s podcast Your Morning Coffee: Weekly News for the New Music Business is available now. Listen here……

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Why musicians should shift their focus from TikTok trends, to using TikTok as a tool

TikTok has much more to offer musicians than a platform to share and create content. It offers marketing tools, engagement trackers, and a plethora of features that could help grow careers behind the scenes…..

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Spotify to help fans edit, speed up songs and promises to pay artists

According to a new WSJ report, Spotify will add tools that allow fans to speed up, mash-up, and edit songs without prior permission…..

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An Independent Musician’s POV on the U.S. TikTok ‘Ban’ [Blake Morgan]

“The vast majority of music on TikTok generates virtually no revenue for the musicians who made it,” writes musician, entrepreneur, and fierce artist advocate Bllake Morngan, and “even more music on the platform is completely unlicensed (stolen), copied (stolen via AI), or pirated (stolen)”……

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A musician’s view of TikTok legislation: Guest post by @TheBlakeMorgan

Musician, artist advocate, and founder of #IResepectMusic, Blake Morgan, cuts through the TikTok mania to offer a musician’s view of legislation that overwhelmingly passed the US. House and is currently. Continue reading

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Never mind the ban, TikTok users are getting bored with the app anyway…

As the Senate begins debate on a forced sale or ban of TikTok, some stats are already pointing to a decline in growth and usage, writes Mike Masnick of Tech. Continue reading

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How TikTok calculates payments

Five questions to ask yourself before supporting the TikTok ban

Before backing the bipartisan supported ban, maybe ask yourself these questions about the true intentions behind the bill…..

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