TikTok Inks Major Global Licensing Deal With Merlin
[UPDATED] Global indie licensing powerhouse Merlin has signed a global partnership with hugely popular short-form mobile video app TikTok. Merlin, whose labels account for 15% of the global music market,. Continue reading
Most Popular Song On TikTok Right Now (Dec 2019)
TikTok has seen an impressively meteoric rise, becoming the number one source for music discovery. So if TikTok is the number one source for music discovery, which song is most. Continue reading
5 Techniques For Digitally Marketing Your Music Beyond Press
While press has historically been a key part of helping an artist break out, into the industry, the world of music industry journalism has become so crowded that many artists. Continue reading
How and Why TikTok Is Reshaping The Music Business
In this piece we explore why TikTok has quickly risen to such prominence in the music industry, and how artists can effectively harness the platform for their own marketing purposes.. Continue reading
The TikTok Algorithm: How It Works
The Chinese social video platform has become a heavy-hitter in the US music marketing industry, due in large part to the platform’s algorithm, and its ability to quickly propel a. Continue reading
This Is The Music TikTok Users Want To Hear
As TikTok continues to grow as a social media powerhouse, the platform has already made more than a few careers. That said, user preference is allowing only certain types of. Continue reading
U.S. Opens Investigation Of TikTok, $1B Musically Acquisition
The U.S. government’s Committee on Foreign Investment has reportedly launched a national security review of TikTok and it’s China-based owner ByteDance Technology Co’s $1 billion acquisition of U.S. social music. Continue reading
Music Think Tank Weekly Recap: TIkTok Marketing • Enjoying Your Outdoor Festival Experience • Sit On Your Tracks • More
This week on MusicThinkTank, our contributors shared articles on TikTok Marketing for indie artists, how to make the most out of your outdoor music festival experience, why you should sit. Continue reading
