Snapchat’s New Spotlight Wants To Become TikTok, By Paying Users
Snapchat recently unveiled it’s new ‘Spotlight’ feature, aimed at accommodating brief, music-driven clips (sound familiar?) along with news that users who create the most popular Spotlight posts will be receiving. Continue reading
Marketing Lessons From Billie Eilish’s ‘Secret’ TikTok
Established superstar and musical innovator Billie Eilish has a thing or two to teach us about marketing via TikTok, after taking the platform by storm with an authentic and understated. Continue reading
TikTok Stars Win In Court As October User Revenue Tops $115M
Despite Presidential orders to shut down TikTok, a court action brought by some of the platform’s biggest is helping to keep it afloat. That’s good news for TikTok creators who. Continue reading
User-Generated Content Brings Creators, Users Closer and Blurs Promotion With Consumption [Keith Jopling]
In this piece, Kith Jopling explores how the nebulous concept of user generated content (UGC) is changing the relationship between brands and creators, and users, and blurring the line between. Continue reading
How Travis Scott And One Chill Dude On TikTok Sparked Cultural Relevance For McDonald’s, Fleetwood Mac and Ocean Spray
Here we explore how the perfect storm of social media events propelled McDonald’s, a 43 year old Fleetwood Mac song, and one particular brand of cranberry juice into the cultural. Continue reading
Cherie Hu On The Future Of The Music Business
In Part 2 of this conversation with Cherie Hu, the award-winning music journalist weighs in on TikTok’s impact on the music industry, Kanye’s latest tweetstorm, and what the future of. Continue reading
How TikTok Chooses Its Recommendations #ForYou
TikTok owes much of its massive success to its expertly designed, AI-based algorithm. Here, we analyze some new information from TikTok itself on how exactly it comes with videos that. Continue reading
Read My Lips: New Music Discovery Courtesy Of TikTok
In this piece, Fred Jacobs explores the ascendant power of TikTok as a tool for music discovery, able to turn classic rock songs into born again hits, and how some. Continue reading
Salem Ilese And Berklee’s Bonnie Hayes Talk Viral TikTok Hit ‘Mad at Disney’
21-year-old songwriter Salem Ilese struck gold with her mega hit song “Mad at Disney” which exploded on TikTok and has gone on to become one of the 50 most-streamed songs. Continue reading
Inside The Deal That Saved TikTok (Or Did It?)
Mere days after the Department Of Commerce announced plans to bring down the axe on TikTok’s neck, we dig into the deal with Oracle and Wal-Mart that may save the. Continue reading
