CASE STUDY: “Nuestra Canción” by Monsieur Periné goes viral on Tiktok
Tiktok has changed the lives of countless musicians over the last year. Read more about this viral song had effects on its creators. A guest post by HALEY WARNER of. Continue reading
For digital natives, lean-in is the future because it’s also the past
Those that see TikTok and the explosion of user-generated music and other content as annoying passing trends “dangerously underestimate the power of an intrinsic human drive for engagement, change, and. Continue reading
How to boost your engagement on TikTok
It’s safe to say that TikTok is having a moment right now, and as artists, producers, labels, and songwriters alike all turn to the platform in search of new fans.. Continue reading
How to land your music on the TikTok ‘For You’ page
TikTok has gained a reputation in the music industry for its star-making power, particularly where its ‘For You’ page is concerned. Here, we explore how artists can land a spot. Continue reading
TikTok surpasses Facebook downloads, YouTube watch time, even as we’re told that no new social media app can make it.
While many in the tech sector bemoan the dominance of Google, Amazon, Facebook, and Apple as the “big four,” TikTok’s whirlwind successes across every metric suggests new social media up-and-comers. Continue reading
Creator tools are shifting the power dynamic of fans and platforms
In this ultra-competitive social media landscape, anyone can become a creator, and any creator can monetize their work and fan relationships, writes Hanna Kahlert of MIDiA Research. By Hanna Kahlert. Continue reading
For musicians, TikTok is more important than YouTube – Here’s why
The runaway success of TikTok has been highlighted in a recent report, which reveals that TikTok has overtaken YouTube for user time spent on the app. Guest post by James. Continue reading
TikTok has passed YouTube in average watch time
TikTok’s users now spend more time each month watching content than those on YouTube. A new report from App Annie showed that as of June 2021 U.S. TikTok users watched. Continue reading
5 artists who blew up on TikTok
By this point, TikTok’s power as an industry influencer is well known. Thanks to the platform’s popularity, it has allowed some relatively obscure artists to blow up practically overnight. Here,. Continue reading
These TikTok songs earn the most money
While we hear a lot about how streaming on platforms like Spotify is only financially beneficial to a handful of artists, less is known about what TikTok does for an. Continue reading
