#Musicians: The algorithm doesn’t OWE you, but it definitely OWNS you
In this open letter to late adopters and their teams, Sam Saideman, the CEO and Co-Founder of artist management firm Innovo writes about the quest for a cheat code that. Continue reading
Media executives still believe TikTok is just another fad
Similar to cable TV “cord-cutting,” media executives do not feel threatened by the increasing popularity of social media app: TikTok. by Karl Bode of Tech Dirt For more than a. Continue reading
Facebook really wants to become TikTok
Meta has begun adding TikTok-coined features such as remixing reels, AI-recommended content, and more to Facebook. Here’s what we should expect… by Bobby Owsinski of Music 3.0. “If you can’t. Continue reading
The Kate Bush resurgence shows that music consumption is timeless
Kate Bush’s song ‘Running Up That Hill” has been making a comeback on the popular social media platform TikTok, which has changed the mindset of today’s music marketers. by Keith. Continue reading
YouTube Shorts is now as popular as TikTok and a long-form video, earnings gateway
YouTube announced that its TikTok rival YouTube Shorts is now watched by over 1.5 billion logged-in users monthly. By comparison, TikTok announced 1 billion monthly users last September and has. Continue reading
Should legacy musicians even try to use TikTok for promotion?
From Fleetwood Mac to Pink Floyd, legacy artists joining Gens Z and Alpha on TikTok have been met with understandable skepticism. But TikTok offers real opportunities for those (like Elton. Continue reading
Your Morning Podcast #95: When TikTok songs go viral • Releasing music in 2020 & more
Episode #95 of Jay Gilbert and Mike Etchart’s Your Morning Coffee: Weekly News for the New Music Business podcast is live. Episode #95 On this 95th edition of the YMC. Continue reading
How TikTok messed up music marketing forever
TikTok has revolutionized the way artists promote themselves and engage with fans, but not every change has made marketing easier. by James Shotwell of Haulix With over one billion downloads. Continue reading
TikTok to launch LIVE fan subscriptions this Thursday
TikTok has annmnounced that it will launch LIVE subscriptions this Thursday that will allow creators to generate recurring revenue via payments from fans. Like similar programs from Twitch, YouTube and. Continue reading
TikTok lengthens posts to 10 minutes
From 60 seconds, to 3 minutes, to 5 minutes, to now 10 minutes, TikTok is constantly lengthening their users’ post length times. Why would they do this? Keep reading to. Continue reading
