Fyre Fest Debacle Highlights Difference Between Marketing, Branding
The recent debacle surrounding luxury music festival experience turned disaster Fyre Fest has served to highlight the difference between a successful marketing campaign and actually executing an event that doesn't. Continue reading
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Exclusive Fyre Music Festival Comes Unraveled, Ja Rule “Heartbroken”
An exclusive music festival on a private island in the Bahamas, promoted to jet-setters on social media by the likes of Kendall Jenner and Emily Ratajkowski, came apart in the. Continue reading
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Rdio Partners With Digicel, Adds 24 Countries
Music streaming service Rdio today announced expansion into 24 new countries and territories. As part of its expansion across the Caribbean, Central America and Asia Pacific, Rdio is exclusively partnering. Continue reading
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