Taylor Swift Exits Big Machine For Universal Music Group
Just a month after becoming a free agent, Taylor Swift has announced a global deal with Universal Music Group and its Republic Records imprint. The superstar has been with indie. Continue reading
Will Taylor Swift Exercise Her Nuclear Option?
Currently one of the most powerful operators in the music industry, Taylor Swift's contract with Big Machine Records has come to an end, giving her freedom to go out on. Continue reading
Taylor Swift Finally Gets Political, Endorses Democrats and Calls For LGBTQ, Gender, Racial Equality
Taylor Swift has broken her long self-imposed silence on all thing political with a call to end discrimination in all forms and a full throated endorsement of two Tennessee Democrats. . Continue reading
Taylor Swift Could Go Indie Or Sign Biggest Record Deal Ever, As Big Machine Contract Expires
Taylor Swift's contract with label Big Machine ends in November. That means that the superstar artist is on the cusp of signing her first record deal since she came on. Continue reading
The Art Of Being Heard: Are Big Data And Analytics The Future Of Music Marketing?
As the use of big data as a marketing tool gains speed in music industry, Natasha Lane here explores in depth the definition of big data, and how it applies. Continue reading
What Happens When Paid Streaming Has 96% Market Share? Sweden Has Answers
The music industry is experiencing a resurgence thanks to streaming. But can that growth continue and will more users return promised revenue to artists and labels? MIDiA's Mark Mulligan says. Continue reading
New Taylor Swift ‘Delicate’ Video Is Live On Spotify
[UPDATE 2] Taylor Swift's second video for her single "Delicate" premiered overnight exclusively on Spotify, as part of a larger partnership with the streamer. The single take self-shot vertical video. Continue reading
