
RIIZE and Seunghan: When artists take fan feedback too far
The recent RIIZE and Seunghan controversy shows what can happen when artists take fan feedback too far. Discover how catering to superfans sparked debate and what it means for fan-artist. Continue reading

Superfan Week Recap: Everything you need to know about this hot topic
Last week was Superfan Week on Hypebot. With the help of some experts, we explored: What is a superfan? What superfan strategies and tools work? Is focusing on superfans smart,. Continue reading

4 proven strategies to turn Casual Fans into Superfans
“Streaming platforms like Spotify are essential for artist discovery, but to cultivate lasting superfans, you must extend beyond streaming,” writes the smart team at Single. “Superfans crave exclusive content, unique experiences, and. Continue reading

Searching for Superfans: Forget the numbers; concentrate on community
As we continue Superfan Week on Hypebot, Janelle Borg weighs in with a piece on how Superfans are particularly important in this era of algorithms and a stark reminder that. Continue reading

Bandsintown Artist Checklist: How To Build a Community of Superfans
Bandsintown offers artists an extensive free toolkit to build a fanbase and keep fans informed about tour dates, merchandise drops, new releases, and more, and their new, simple step-by-step checklist. Continue reading

What is a Superfan & Why do UMG, WMG (and everyone else) care so much?
Everyone is talking about the importance of music superfans to propel and monetize an artist’s career. But what is a superfan, and why do the CEOs of UMG and WMG,. Continue reading