What Happens When Paid Streaming Has 96% Market Share? Sweden Has Answers
The music industry is experiencing a resurgence thanks to streaming. But can that growth continue and will more users return promised revenue to artists and labels? MIDiA's Mark Mulligan says. Continue reading
Streaming Habits Mirror Purchasing Habits: The Big Lie Of Spotify [David Lowery]
A theory often perpetuated by Spotify maintains that streaming will yield more revenue than downloads or traditional retail sales, as it generates money for the artist with every play, as. Continue reading
Apple Music Extends Free Trial Beyond 3 Months
Apple Music is using a new weapon in its battle to overtake Spotify in the streaming music subscriber wars – extending the free trials of some new users beyond the. Continue reading
Which Spotify Playlist Is The Most Important?
While the holy grail of playlist placement for many artists may be the curated front page playlists, the ones which they should be going after are the personalized algorithmically generated. Continue reading
Spotify To Test Raising Subscription Prices Next Month
Spotify is experimenting with raising its subscription price, in a major test of customer loyalty. The announcment comes just days after the music streamer announced a major expansion of its. Continue reading
