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Best Practices: Pitching In Spotify For Artists

For artists, getting their music on playlists has become something of a Holy Grail in the music promotion sector, and understandably so. Landing on a playlist is a great way. Continue reading

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5 Legit Ways To Game The YouTube Algorithm For More Views

Although an extremely valuable marketing tool, keeping up with YouTube and it’s ever-evolving inner workings can be a challenge. Still, we know enough about the algorithm to have a few. Continue reading

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Using Interviews To Promote, Maximize Your Message

As an artist, every interview you do is an opportunity to get your message across, and promote you music and merchandise. That said, truly getting the most out of an. Continue reading

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Professional musician filming a music video with guitar and camera setup for online content creation.

9 Music Marketing Strategies That No Longer Work In 2020

2020 has seen quite a few (mostly bad) changes for the music industry, and marketing is no exception. Here, we explore several marketing techniques that are no longer effective in. Continue reading

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Vibrant woman relaxing with headphones in a garden filled with pink flowers and green foliage, enjoying music outdoors with a peaceful expression and casual attire.

5 Free And Low-Cost Strategies To Effectively Promote Music

Everyone wants to promote their band, however, being able to afford the traditional forms of marketing is often beyond the means of many musicians. Fortunately, some of the most inexpensive. Continue reading

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Cozy music studio with a person playing guitar in a well-lit, industrial-style room with bookshelves, sound equipment, and a relaxed creative atmosphere for musicians and creators.

Guide To Partnering With Influencers To Market Music

Influencer marketing has become a major driving force behind reaching fans, and while including influencers in your marketing strategy can be beneficial, the rules of the road for partnering with. Continue reading

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Getting Ahead, Winning Fans In Today’s Industry

Being a talented musician rarely translates into being a gifted music professional, but fortunately enough, these skills can be learned. Here we focus on some key strategies for marketing yourself. Continue reading

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Guide to Music Marketing

Tailor Your Music Marketing Campaigns For Different Types Of Media

In order to most effectively market your music, it is essential for you to understand the four types of media channels available to you as an artist, and to the. Continue reading

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SEO, digital marketing, search engine optimization, SEO strategy, online marketing, keyword optimization, SEO content, digital advertising, website ranking, SEO tools.

The Importance Of SEO For Musicians, Creators In 2020

For artists, search engine optimization (or SEO) has always been a key part of any comprehensive marketing strategy, but with the current pandemic limiting artists’ ability to perform, and the. Continue reading

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6 Smart Promotion, Marketing Strategies For Emerging Artists

In this piece we look at six music marketing strategies for up and coming artists to consider as they map out the strategy and timeline for their next release. Guest. Continue reading

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2019 2020 2021 2022 transition timeline representing growth and progress in digital innovation and technology trends for the music industry.

You Must Have A Music Marketing Plan: Interview With A Expert

In this excerpt, music industry consultant Bobby Borg engages with former label executive Freddy Nager to discuss the value of creating a solid marketing plan, and how to think critically. Continue reading

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