On new release Friday, what are pros and cons of releasing music midweek?
Friday is the “official” global new music release day. But finding the sweet spot to release your new music is crucial to its success. Here are a few of the. Continue reading
How Abel Capella upped his monthly listeners from 540 to 16k in three months
In this case study, we explore how up-and-coming pop/rock artist Abel Capella was able to dramatically grow his cadre of monthly listeners from a measly 540 to an impressive 16k.. Continue reading
How to increase your social media followers in 30 days using the 70-20-10 rule
Growing your artist brand on social media can often feel like a losing battle, but thanks to the 70-20-10 rule, there exists a solid way to engineer your content for. Continue reading
Why the strategy used by YouTube’s biggest channels probably won’t work for you
As a band or artist trying to promote your YouTube presence, it can be tempting to try and ape the strategy of some of the platform’s heaviest hitters, but what. Continue reading
Creating a marketing budget for an independent artist
Good marketing is essential, and while you do have to spend money to make money, how you budget is essential to the success of your efforts. Guest post by Randi. Continue reading
Best 5 registration tools for your next show
Whether your planning a show, conference, or meet and greet, having a system in place where attendees can register in advance is critical to organizing and promoting said event. Here. Continue reading
Re-open for business: adapting to your post-pandemic creative life
With the past 15 months of disruption beginning to fade, Suzanne Paulinski offers some guidance on how artists can adjust their creative practices for a post-pandemic world. Guest post by. Continue reading
Playlisting, digital strategies w/ Songular’s Sam Lee
In this edition of How Music Charts, we hear from Sam Lee – Founder/Director of the London-based firm Songular – as he shares his thoughts on playlisting, digital strategy, how. Continue reading
Best practices: Picking your music release date
For artists preparing to drop new music, choosing a release date might seem like one of the more straightforward parts of your release strategy, but there is a significant amount. Continue reading
Case Study: Indie artists HURTS releases ‘Faith’
Here we break down the findings from a case study on London-based duo HURTS’ fifth studio album release, analyzing their goals, tactics, and ultimate results. Guest post by Michelle Golden. Continue reading
Measure your record release campaign using these key performance indicators
Here, we look at how you can use KPIs (Key Performance Indicators) to measure the success of your record release campaign, and adapt your strategy accordingly. Guest post by Bobby. Continue reading
