Music Played More Often On YouTube Than All Other Platforms Combined
A new report out from IFPI has revealed some interesting news about the music economy. Apparently YouTube boasts more music plays than Spotify, Apple Music, and all additional streaming platforms. Continue reading
Snapchat’s User Base Is Getting Much Older
[UPDATED] Once used almost exclusively by teens, Snapchat's audience is now getting much older. According to an analysis by ComScore charted by Statista, people aged 35 and older accounted for. Continue reading
Organic Reach From Social Media Is Declining, Here’s What You Can Do About It
The evidence that organic reach is in decline could not be more clear, meaning that preexisting social media stratagems are no longer as effective as they once were. Here we. Continue reading
Compare User Growth On Twitter, Facebook, Instagram, Snapchat [CHART]
Where should you be spending your precious time building an audience on social media? The obvious answer is wherever the fans are. But another major factor is which social media. Continue reading
Measuring Online Audience Engagement [INFOGRAPHIC]
Although 'engagement' is often thought of simply as the number of views or shares on a piece of media, there's much more involved when it comes to how audience engagement is. Continue reading
Social Media Use Varies Widely By Age Group [INFOGRAPHIC]
Snapchat is hot and get hotter as a marketing tool, but not if your audience is older than 24. And Twitter's reach across all age group's may be much smaller. Continue reading
More Than Half The World’s Internet Users Are On Facebook [CHART]
During Facebook's latest quarterly earnings report, which exceeded all expectations, the social media giant reported that 1.78 billion people are logging in on a monthly basis, with 2/3rds checking in. Continue reading
