Apple Music Service To Add Artist Friendly Direct To Fan Social Features

The last time Apple tried to combine social media with music was a flop. Ping came and went quickly.  But Apple is reportedly ready to try again, adding a twist. Continue reading

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Understanding Social Media Engagement

Navigating the many different social media platforms  can be quite overwhelming. In addition to maintaining a presence on so many networks, you're also expected to understand how you to better connect. Continue reading

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Hyper Locality: Why Focused Marketing is the Next Trend in Marketing

Online marketing strategies are still a hot commodity with marketers since studies indicate that these methods are still being successfully utilized with today’s consumers.

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7 Tips For Making A Great Facebook Video

Facebook is really pushing video these days, wanting it to be a major part of the platform and maybe even compete with YouTube before too long. Now is the time to be sure you're. Continue reading

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Instagram Now More Effective At Reaching Fans Than Facebook

It doesn't matter how large a social network is, it's all about how many of your fans you can reach. That's the message from a study by the research company L2 when. Continue reading

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A 4-Week Plan to Prime Social Media for Your Album Release

When you're sitting on a pre-launched album, odds are you're chomping at the bit to get it out to your fans. Taking a deep breath to plan a strategic launch. Continue reading

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Lady Gaga Backed Backplane Pivots To Help Others Serve Their Own Little Monsters

Backplane, which created the tech serving Lady Gaga's Little Monsters fan community raised $18.9 million as the poster child for helping brands connect with fans. But behind the scenes, the. Continue reading

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The Most Popular Social Networks For Young Americans [CHART]

While we continue to hear about Americans ages 12 to 24 fleeing Facebook for other apps like Snapchat, Vine or WhatsApp, the evidence just doesn't square up with the facts.

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Google Begins Breaking Up Google+

There were a lot of big hopes for Google+ as a rival to Facebook when it was launched in 2011, but the social network has never quite lived up to the hype surrounding it.

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Internet Fads Perception or Progress?

We are all products of a digital generation; we are also victims of it. As much as we do not like to admit it, we are always enamored by new. Continue reading

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