Debunking The Myths Of Odd Future’s Free Music And Non-Marketing Strategies

Odd Future, including Tyler, the Creator, were in London recently where they set up one of their pop-up stores. The BBC's Stephen Smith did a feature for Newsnight pondering whether. Continue reading

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In Defense of 1,000 True Fans: How Kat Parsons Has Built Her Mailing List to Over 10,000 Strong

On Music Think Tank, Ariel Hyatt has a new post in her “In Defense of 1,000 True Fans” series. In the post, Ariel interviews Kat Parsons who has taken the. Continue reading

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The Viral Power of Fan Communication: A Fleet Foxes Case Study

On Music Think Tank, we've discussed communicating and connecting with fans in many posts. It’s great to see when a musician has done a good job with direct-to-fan communication. On. Continue reading

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MusicThinkTank.com Weekly Recap: Five Bucks & Much More

Where The Music Industry Thinks Out Loud Scott Honsberger: Five Bucks Adam Bernard: Fan Friction – How The Internet is Failing Artists by Adam Bernard Daren Smith: How To Sound. Continue reading

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Ariel Hyatt’s Social Media Food Pyramid

Remember learning the food pyramid and what foods you should eat and foods that you should eat sparingly? Well, Ariel Hyatt uses the food pyramid model to help you craft. Continue reading

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PledgeMusic CEO Benji Rogers On Direct To Fan: Social Is What You Are Selling

Guest post by Benji Rogers, Founder & CEO of PledgeMusic. I don't want to buy things on Facebook. I reconnect with old friends, share pictures and see what other people. Continue reading

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Why Play On The Facebook Freeway? Meet Me In My Inbox Instead.

Artists have a multitude of options to communicate with fans. On Music Think Tank, Glen Brown talks about how email can be more useful than social media when contacting people. Continue reading

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Bridge The Digital Divide: Connect With Fans Online, Meet Up Offline With Uberlife

There are so many ways for artists to connect with fans online. Tools like Facebook, Twitter, Instagram, and Path help people share their lives with others. But what about tools. Continue reading

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MusicThinkTank.com Weekly Recap: The Four P’s of Playing Live Shows & More

Where The Music Industry Thinks Out Loud Ariel Hyatt: 7 Burning Social Media Questions Simon Tam: If Your Music Career Was Like a Food Cart Emerson Maningo: Three Steps on. Continue reading

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7 Burning Social Media Questions

Social media can be a hassle at times, but artists should try to embrace its benefits. On Music Think Tank, Ariel Hyatt talks to Corey Denis, a consultant, who helped. Continue reading

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