Old school ‘community’ is music marketing’s hot new trend

Move over influencers, old-school online communities are challenging you as an effective music marketing strategy. 2022 was the year that influencer marketing become a top music marketing strategy, From paid. Continue reading

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10 stats that prove you shouldn’t ignore TikTok

If headlines like “TikTok Is Taking Over The Music Industry” aren’t enough to make you jump into the world of TikTok and short video creation, these stats should do the. Continue reading

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How to promote music on social media even when you have few followers

Even if you’re just launching your music career, you still have what you need to promote on social media using some bootstrap strategies. by Randy Chertkow and Jason Feehan of. Continue reading

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New Instagram Reels updates you need to pay attention to

Instagram is constantly updating its features for creators to play with and better engage their community on the platform. From longer videos to new templates and interactive stickers, here’s what’s new. Continue reading

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A guide to getting verified on Instagram

Having your Instagram profile verified lets everyone know your account is authentically yours. If you’re consistently growing in the platform, it may be time to get that blue check!  Here’s how. Continue reading

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Social media followers vs fans: What makes them different?

Having thousands of followers on any platform is definitely an achievement, but not every one of those followers is going to be a diehard fan. Maybe there’s a way to. Continue reading

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Best advertising strategies on TikTok

Learn how to successfully create eye-catching ads on TikTok with these simple tips. Here’s how to get started… by Randi Zimmerman of Symphonic Blog With over a billion users worldwide, TikTok offers. Continue reading

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What happens when an artist gets CANCELLED?

What is the cost of controversy for canceled artists? We investigate whether “canceled” artists face consequences on social and streaming platforms. by Chartmetric Chartmetric provides a granular breakdown of artist. Continue reading

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‘This is what I tell myself when I post and I reach no one…’

Independent UK musician Kelvyn Colt has more than 100,000 followers on Instagram, but even he is feeling the same loss of connection with fans that most artists are feeling right. Continue reading

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A fresh look at Teens and Social Media – the latest trends

A new Pew Research Center report offers insight into the social media habits of teens and helps explain why Facebook and Instagram are ignoring the pleas of creators upset with. Continue reading

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