The C-Word: Creating content vs. writing music [Shelly Peiken]
Shelly Peiken talks about the overlap of music and content creation in today’s digital marketplace. by Shelly Peiken My friend Joe Mardin (songwriter, musician, producer, recording artist), cringes when he. Continue reading
A guide to Twitter alternative Mastodon and joining the fediverse
For those looking to move from Twitter or at least hedge their bet, Mastodon and its shared Fediverse are among the most popular destinations. Here’s a guide to Mastadon, the. Continue reading
Social Media stats and secrets every musician should know
There are specific analytics that truly matter on each social media platform. Here are some that you can use to your advantage. by Bobby Owsinski of Music 3.0 If you’re. Continue reading
It’s time for the breadcrumb approach to social media
What can you do when the audience that you spent months building on social media is no longer available to you because an algorithm changed, fans left the platform for. Continue reading
A Musician’s Guide to Facebook & Instagram ads in 2022
What works and what doesn’t in social media marketing changes constantly, and our friends at indie music distributor Ditto Music offer a guide for 2022. from DITTO MUSIC As a. Continue reading
Why every musician should post on Instagram Reels
If musicians are looking for a place to market and promote themselves, Instagram Reels are a good place to start, and here’s why. by Janelle Borg of AmplifyYou Love them. Continue reading
TikTok is ruining our music attention spans
With short-form video content like TikTok, creators only have a few seconds to grab the attention of viewers, and only a few more to pitch themselves. by Bobby Owsinski of. Continue reading
Instagram fixes bizarre outage that locked accounts, cut follower counts
A bizarre Instagram outage that began Monday morning locked out users and told many that “we suspended your account on October 31, 2022” has been fixed. Many Instagram follower counts. Continue reading
The new rules of social media engagement
The digital world is always changing, so it’s important to stay up to date with music marketing, how fans like to engage, and more… by Bobby Owsinski of Music 3.0. Continue reading
5 tips for musicians to plan content ahead of time
Social media is crucial for music promotion, but who really has the time to post on every platform 3 times a day? Here’s how to save time so you can. Continue reading
