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Musicians: Do not rely on social media to reach fans

On social media, a significant portion of your followers typically don’t see each post, with organic reach averaging around 2% to 6% of total followers. The lesson for musicians? Do not rely on social media to reach fans.

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Best times to post on Social Media 2025

This guide will help maximize your engagement and visibility across Facebook, Instagram, YouTube, TikTok, and more. Learn the best times to post on social media in 2025.

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Top Streaming Statistics

Social came for music streaming’s lunch – now is the time for streaming to bite back

Social media is at a tipping point, writes MiDiA’s Tatiana Cirisano, and it’s time for music to recapture some of the time fans spend there. Explore how integrating social into music streaming could reclaim user engagement and reshape music consumption.

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TikTok music dominance is fading as younger users defect

While by some metrics TikTok is still outperforming YouTube and Facebook, there are the MusicWatch team found clear signs that TikTok music dominance is fading, especially among its younger users.

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music creator economy

Expert shares 5 Tips to build a Social Media Studio at Home

Learn how to build a social media studio in your spare room with expert tips on lighting, aesthetics, and organization that can make your content more engaging. Digital marketing pro Mark Baldwin reveals how the right setup can elevate your videos from average to viral.

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Songs Are Reaching 1 Billion Spotify Streams Faster Than Ever

Growing global streaming consumption, TikTok, and pop culture are accelerating the rate at which songs reach 1 billion Spotify streams.

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social media for musicians How to write music that goes viral

How to write music that goes viral

Can you write music that goes viral? Should you? Learn five key tips for writing songs that will grab attention and boost chances of success.

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social media for muscians

Social Media Trends for Musicians: What to track in 2025

Stay ahead in 2025 with the latest social media trends for musicians to track to improve their online presence and maximize engagement. From AI-driven content creation to the rise of niche platforms, these trends will transform how you connect with fans and promote your music this year.

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Meta

Social Media Addiction Lawsuit targets Meta, TikTok

A major social media addiction lawsuit is taking on Meta, TikTok, and more, accusing them of making their platforms dangerously addictive. With billions at stake, this case could change how. Continue reading

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Social Media Calendar for Musicians

How to Create a Social Media Calendar for Musicians

Boost your marketing game with an easy-to-follow social media calendar for musicians.

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