music marketing vs. advertising

A Guide To Short Video Music Promotion

Explore the most effective short video music promotion strategies on TikTok and other platforms. Elevate your career with these expert insights designed to maximize your reach and impact.

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YouTube Shorts shares engagement stats, expands Artist Total Reach metric

Artists who uploaded to YouTube Shorts in January saw more than 50% of their new channel subscribers come directly from their Shorts posts. Fan-created YouTube Shorts also increased the average. Continue reading

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How to get started with YouTube Shorts: A 6-minute video guide

YouTube Short doesn’t get as much attention as TikTok, but the platform has a distinct advantage over its buzzier competitor: its connection with YouTube, the videos added, and fans already. Continue reading

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YouTube adds Shorts revenue sharing, expands Partner Progam, music licensing

YouTube use recurring revenue for creators to help it battle TikTok as well as Facebook and Instagram Reels in the important race for short video domination, Google announced this week.. Continue reading

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YouTube video samples drove 1B monthly views on Shorts: It’s time to change your music video strategy

YouTube is sharing more stats confirming the momentum of its TikTok rival Shorts and the power of combining it with the YouTube long-form video platform. Last week Google shared that. Continue reading

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YouTube Shorts is now as popular as TikTok and a long-form video, earnings gateway

YouTube announced that its TikTok rival YouTube Shorts is now watched by over 1.5 billion logged-in users monthly. By comparison, TikTok announced 1 billion monthly users last September and has. Continue reading

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YouTube’s New Shorts Feature Could Be Similar To TikTok

YouTube has had little real competition since its inception, and while there are plenty of other video platforms out there, none of them have seriously threatened YouTube – until TikTok. Continue reading

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