OVERHEARD @ SXSW: Attendance deficit, Cheri Hu, Roblox, two busy meetups, Instagram NFTs and more
As the music segment ramps up, attendance at the first IRL SXSW since 2019 is down. Local media is saying 20%, but sources tell Hypebot that the venerable gathering could. Continue reading
The music industry is embracing Roblox despite alleged questionable practices
From major artists to major labels, the music industry is embracing Roblox. Warner Music Group even invested more that $10 million and has partnered with the startup. Roblox is an online gaming. Continue reading
Sony expands Roblox partnership despite $200M music publisher lawsuit
Online gaming and gane creation platfrom Roblox and Sony Music Entertainment today announced an expansion of their partnership which will bring more Sony artists into the Roblox metaverse. The growing. Continue reading