There Is A Key To Reaching Millennials
One of the great marketing challenges of the modern age lies in getting through to the coveted millennial demographic. In this piece we look at what the results of a. Continue reading
10 Most Influential College Radio Stations In The US
Many a legend tells of the big breakout that came as the result of an early pickup by a college radio station, and while radio may not have the grip. Continue reading
Does Anyone Listen To Beats 1? Zane Lowe Won’t Say
Apple a master at dribbling out music users stats at just the right moment, like during a product launch, investor call or just as the media seems ready to crown. Continue reading
iHeartRadio Passes 120 Million Users
iHeartMedia may be bankrupt, but radio still lives… online at least. iHeartRadio says that it has surpassed 120 million registered users, adding another 10 million listeners over the last few. Continue reading
Alexa, Do You Help Or Hurt Radio?
Since Amazon's Echo device dropped two years ago, the debate has been raging over whether or not these these voice command devices will help or hurt broadcast radio. Here we. Continue reading
iHeartRadio Launches ‘Your Weekly Mixtape’
iHeartRadio has added “Your Weekly Mixtape.” This "Discover Weekly" for radio fans offers registered users a personalized playlist that mixes music from favorite artists and songs, as well as, new. Continue reading
Broadcast Radio Targets Millennials With New Format
Although radio as a platform for discovering new music has been on the decline for some time, with little to offer millennials, a new format known as "Right Now Music. Continue reading
Getting It Done: The Week In D.I.Y. and Indie Music
This week, we provided sage council to the independent, do-it-yourselfers out there on a variety of issues, including how to jumpstart your video marketing strategy, how to get the world. Continue reading
Spotify Playlists, Influencer Marketing, YouTube Placement: Case Study Of Indie Band Victors
In this case study, the team at Burstimo worked to raise the profile of the band Victors to the next level, by hitting hard on YouTube, Spotify, industry influencers, and. Continue reading
This Week In Music Commentary
This week music commentators weighed in on the Senate Judiciary Committee's approval of the Music Modernization Act, how venues and talent buyers should treat artists, whether the time for Classic. Continue reading
