The 10 best ways to utilize a small music marketing budget for your next release
Although marketing is one of the most important things an artist can do to support their music, it also remains one of the most confusing. Here, Christine Elise Occhino shares. Continue reading
4 DIY online promotional ideas for your next release
Particularly for artists just starting out, DIY promotion is key to developing an audience for your music, and with many traditional options for promotion still off the table (think concerts),. Continue reading
5 things to avoid when pitching music to bloggers
Getting coverage from music blogs is important for career growth, but with so much competition in the field, simple mistakes can quickly get you written off by busy, over-saturated bloggers.. Continue reading
Marketing tactics musicians can borrow from ecommerce brands
For artists looking to promote and sell their digital content, one of the best sources from which to draw inspiration is ecommerce brands. In this piece, we break down how. Continue reading
Tips & Tricks to distribute, promote music on Spotify
In addition to being one of the most popular streaming services, Spotify also has a number of important and versatile options for independent artists when it comes to promoting their. Continue reading
Adapting college marketing efforts during a pandemic
The pandemic brought with it a variety of challenges for the music industry. Beyond simply the cancellation of live events, the crisis has disrupted a variety of promotional channels as. Continue reading
TuneCore teams up with Groover to help artists get music heard
As the barriers to entry for creating and sharing music continue to dissolve, a crowded playing field has made getting your music heard harder than ever. As part of a. Continue reading
3 ways to promote your upcoming album using a single
Releasing new music without first having a promotional strategy in place is a mistake. Here, we look at how to craft an effective marketing campaign around your next single that. Continue reading
The one marketing mistake every artist makes
When a band or artist drops a new song or video, getting it in front of the eyes and ears of fans becomes mission critical – unfortunately, in their efforts. Continue reading
6 big tips for increasing TikTok engagement with your music brand
TikTok has become a major driver of music promotion and discovery across a broad swathe of demographics, and artists would be ill-advised to miss out. Here, we look at six. Continue reading
5 videos every musician needs to have
While most artists acknowledge that video is a key marketing resource, many don’t go beyond simple music videos. This article covers the five different types of video you should have. Continue reading
