3 reasons Spotify playlist promoters are probably not the answer
Lucking into the right Spotify placement has certainly been known to rocket a career to success, but is sinking a bunch of time and money into playlist services really the. Continue reading
Upcycling: 8 kinds of repurposed content you can create from a music video
Once you’ve put all that time and energy into creating a music video, it seems a shame to just share it and move on. Here, we look at multiple ways. Continue reading
11 marketing ideas for TikTok, Instagram
When it comes to marketing your music on fast-moving platform such as TikTok and Instagram, finding alternative ways to push the same material is key. Here, we look at some. Continue reading
Case Study: Indie artists HURTS releases ‘Faith’
Here we break down the findings from a case study on London-based duo HURTS’ fifth studio album release, analyzing their goals, tactics, and ultimate results. Guest post by Michelle Golden. Continue reading
How do you promote a music tour in 2021?
With new tours, festivals, and events being announced what seems like daily, it’s important to remember that we’re still communicating through an active crisis. Promoting a tour has always been. Continue reading
The 10 best ways to utilize a small music marketing budget for your next release
Although marketing is one of the most important things an artist can do to support their music, it also remains one of the most confusing. Here, Christine Elise Occhino shares. Continue reading
4 DIY online promotional ideas for your next release
Particularly for artists just starting out, DIY promotion is key to developing an audience for your music, and with many traditional options for promotion still off the table (think concerts),. Continue reading
5 things to avoid when pitching music to bloggers
Getting coverage from music blogs is important for career growth, but with so much competition in the field, simple mistakes can quickly get you written off by busy, over-saturated bloggers.. Continue reading
Marketing tactics musicians can borrow from ecommerce brands
For artists looking to promote and sell their digital content, one of the best sources from which to draw inspiration is ecommerce brands. In this piece, we break down how. Continue reading
Tips & Tricks to distribute, promote music on Spotify
In addition to being one of the most popular streaming services, Spotify also has a number of important and versatile options for independent artists when it comes to promoting their. Continue reading
