How ‘girl in red’ used Spotify Marquee for international rollout of her debut album [Case Study]
Here we explore how Norwegian indie pop sensation Marie Ulven (aka girl in red) harnessed the power of Spotify’s Marquee feature to help propel her debut album to international success.. Continue reading
How to market, sell your new music merch
The power of merchandise is two-fold, in that it not only provides a strong source of revenue, but also also helps promote your band and music simply by being out. Continue reading
Set these realistic goals for your upcoming DIY release
As a developing artist, simply the satisfaction of sharing your music with an audience can be rewarding enough in the wake of a new release, but it’s also important to. Continue reading
Black Honey’s “Written & Directed” [a case study]
In this case study, we dig into the strategy and tactics employed by English independent rock band Black Honey to fund and promote their sophomore album Written & Directed. Guest. Continue reading
The secret guide to smarter music marketing in 2021
Music marketing has never been easy but, as James Shotwell here explains, a shift in perspective, and understanding of how contemporary fandoms work, can help pave the way to significant. Continue reading
How to promote music in Southeast Asian trigger cities
Adam Kanwal breaks down how Western artists can achieve dramatic streaming success in Southeast Asia through the strategic targeting of “trigger” cities Guest post by Adam Kanwal from Chartmetric Editor’s. Continue reading
9 tips for writing an informational band bio
A solid bio is a key tool in any band or artist’s promotional arsenal. Here, music industry consultant Bobby Borg offers some tips on what to include in a band. Continue reading
Guide to spending first $500 to promote a new music release
Dropping a stack on music promotion can be unnerving, so music marketer extraordinaire Amber Horsburgh shares how to best spend a $500 promotional budget. Guest post from Amber Horsburgh Spending. Continue reading
How to promote your patronage platform, boost your monthly music revenue
Patronage remains one of the best ways for artists to generate consistent and significant revenue from their fans. Here we look at how to most effectively promote your patronage platform. Continue reading
What a music publicist does and doesn’t do
If you’ve just dropped a killer new track, and are wondering how you can best promote it, you might be considering hiring a publicist – but do you actually know. Continue reading
