Releasing an album in the streaming era
Although promoting an album in advance of its actual release remains an important part of your marketing strategy as an artist, the realities of the streaming economy mean an album. Continue reading
Do NOT do this when writing an artist bio
An artist’s bio is a huge reflection of your brand and who you are, so you’d think more musicians would be attention to making sure it’s a-list material. Unfortunately, this. Continue reading
How to increase your chances of getting on a Spotify playlist
For those artists eager to grow their audience and get their music heard on a global scale, landing on a high-profile Spotify playlist is one of the best things that. Continue reading
Music marketing ROI: Are you getting back what you’re putting in?
In one form or another, marketing is a key part of finding success as a musical artist. So how can you tell whether or not the time and effort you. Continue reading
4 way you can use YouTube to support your music career
With its massive user base and ease of accessibility, YouTube is a huge asset in supporting an artists career. So how can you make the platform work best for you?. Continue reading
A look inside The Orchard’s radio promo team for indie music
Radio remains an important determinate in the success of many artists, and VP of Promotion Billie Jean Sarullo and her team at indie distributor The Orchard is on the frontlines. Continue reading
5 ways to use smart links to promote your music
Smart links serve as an incredibly valuable tool when it comes to promoting your music online, giving fans an easy route to accessing all facets of your web presence. In. Continue reading
Music release strategy: How far in advance should you plan?
When it comes to releasing music, planning ahead is essential to a successful drop. But just when should that advance planning start? It might be sooner than you think… Guest. Continue reading
Are your music marketing efforts paying off?
Tony van Veen discusses how to identify whether the blood, sweat, and tears you’re sinking into your marketing efforts are actually paying off and translating into meaningful revenue. Guest post. Continue reading
How to independently promote your music in 2021
Here, we look at eight ways in which artists can effectively promote their music in 2021, without being beholden to anyone but themselves. Guest post by Janelle Borg of Amplify.You. Continue reading
