Facebook Video Chat Is An Effective Music Promotion Tool
While live video has long been a useful tool in musicians' promotional arsenal, Facebook's new video chat option provides some interesting and useful advancements to the medium allowing for more interaction. Continue reading
Rads: Simple, Affordable Geo-targeted Concert Tour Advertising
Digital advertising, particularly on Facebook, has made effective paid marketing affordable for a more musicians, but it can be a confusing. Rads, a new service from the team behind Bandposters,. Continue reading
Create, Publish Your Own Ads With New YouTube Director App
Allowing its users to take the reigns for the first time ever, YouTube has released a new app, YouTube Director for Business, giving users the ability to produce and create. Continue reading
Free Streaming: A Musician’s Saving Grace?
Some of the industry's most vocal commentators have decided that streaming offers little to no benefit to artists, unless they've achieved a level of stardom where earning money from streaming is. Continue reading
YouTube, Spotify And The Professionalisation Of The Amateur Internet
What if Spotify compensated popular playlisters?The disruptive nature of the internet has dramatically affected a variety of industries, with music no exception. But what changes occur as early adopters of. Continue reading
Five Tips to Increase Your Email Engagement Rate
The success of an email campaign is largely determined by the open rate and click-through rate, or in other words, the audience’s engagement with your newsletter. It’s important to track. Continue reading
Your Live Show: The Pinnacle Of Marketing
Musicians, let’s come clean about something: When most musicians think about marketing, the first things that usually come to mind are Facebook, Twitter, other social media accounts, your cool new. Continue reading
