Way Beyond Streaming: Music’s Marginal Reinvention

From the relentless focus on the music industry's latest streaming model, one might think Taylor Swift and streaming services represent the entire future of the music business. When Jay Z. Continue reading

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Action Is The Key To Music Success

As artists, we are naturally overly critical of our work. No one wants to release something out to the world that is less than perfection. But the fact of the. Continue reading

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2015 YouTube Music Awards Show Releases Exclusive Content From Award Recipients

YouTube has released a collection of music videos, behind the scenes interviews, and other exclusive content featuring the 2015 YouTube Music Awards recipients as a part of the 2015 YouTube Music. Continue reading

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Building A Fanbase Using YouTube Cards

YouTube Cards allows musicians to raise funds, sell merchandise, beef up your mailing lists, announce new tour dates, and drive video views. Have you tried YouTube Cards? Here's how they can. Continue reading

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Couch By Couchwest Proudly Presents The Exact Opposite Of South By Southwest

Can't make it to Austin? Too smart to go during SXSW? Couch By Couchwest (CXCW) has been offering an alternative to the madness for five years running. Where? In the living. Continue reading

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Making The Case For A Freemium Reset

"Freemium absolutely can work as a model and it has achieved a huge amount already, but it needs recalibrating to ensure it delivers the next stage of market growth in. Continue reading

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Ad Revenue Growing From Mobile Streaming

According to a survey from Deloitte, streaming music was the most common digital activity on smartphones in 2014. Streams of songs and music videos topped 164 billion during the year,. Continue reading

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3 Simple Social Media Tweaks That Impact Fan Engagement

Little tweaks in your social media strategy and simple messages, tweets, or emails can make a surprisingly large impact on your music career. And those little changes can add up to something. Continue reading

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VC Firm Upfront Ventures Names Rapper Chamillionaire Entrepreneur In Residence

Turning the head of entrepreneur turned venture capitalist Mark Suster, five and a half years ago, Chamillionaire, the award winning rap artist, has traded the stage for a seat in the office. Continue reading

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Why Reaching an Audience of Almost No One is Actually a Good Thing

Dispensing best practices for establishing, reaching, and growing your tribe, Seth Godin, an entrepreneur, marketer, and keynote speaker, speaks to the spirit of independent musicians and music industry professionals more than. Continue reading

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