Oddisee Fights “The Good Fight” [Case Study]
When D.C. hip hop artist Oddisee decided to release his sophomore album The Good FIght this year, it presented an excellent marketing opportunity for his promotional team, who utilized the artist's interest in coffee as a means. Continue reading
50 Genres With The Strangest Names On Spotify
Increasingly, data is driving music – how labels invest resources, where bands tour and what we listen to. Sometimes that data reveals the unexpected, and no one is better at. Continue reading
How To Monetize Your Music On YouTube
YouTube has undeniably become one of the most important tools with which artists engage both preexisting and potential fans, but in order to effectively monetize this engagement, a certain procedure must be. Continue reading
8 Most Viewed Music Videos Of All Time On YouTube
For many fans, YouTube is where they consume music; and for many musicians YouTube where they promote and find new fans. But only a select few really really break through. Continue reading
7 Tips For Running A Music YouTube Channel
Having a YouTube channel can be an excellent way to promote your music and make it available to a broad audience, but as with so many platforms, knowing how to. Continue reading
Sony, Vivendi, Apple, Pandora, SFXE All Fall As Global Markets Tumble
Music and entertainment related stocks fell on Monday as the global stock market continued a three day tumble. New York Stock Exchange officials said they would halt all trading for. Continue reading
Weekend Box Office: Straight Outta Compton Is #1 Again
Universal Music Group's plan to invest in films related to its artists and catalog is certainly paying off. First the Amy Winehouse film was a success, and now NWA's biopic "Straight Outta. Continue reading
