Tag: music marketing

Threads has 175 Million monthly active users

Threads has reached a level that musicians and music marketers must pay attention to. Meta-owned Twitter rival Threads now has 175 million monthly active users just a year after launching.

Bruce Houghton on 07/03/2024 in D.I.Y. | Permalink | Comments (4)
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3 Strategies that turn Superfans into Super Marketers [YouTube Culture & Trends Report]

According to the new YouTube Culture & Trends Report, 89% of Gen Z describe themselves as fans of someone or something. In comparison, 65% consider themselves “video content creators,” and 80% say they consume content about their favorites at least once a week.

Bruce Houghton on 07/02/2024 in D.I.Y. | Permalink | Comments (0)
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fan engagement tactics and how to build a superfan community

Four platforms where Algorithms don’t come between Musicians and Fans

Tired of building an audience on social media only to have 2% of your followers ever see a post? Michael Brandvold and Jay Gilbert explore four music platforms that don’t play the algorithm game…..

Bruce Houghton on 06/12/2024 in D.I.Y. | Permalink | Comments (1)
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Mastering Ad Campaigns with the Music Marketing Funnel

The team at The Orchard shares effective music ad campaign strategies with this guide to the Marketing Funnel. Discover which platforms maximize each stage of your marketing strategy and boost your conversion rates…..

Alana Bonilla on 05/24/2024 in D.I.Y. | Permalink | Comments (0)
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How musicians can make money by focusing on fandom [Ariel Hyatt, Cyber PR]

Fans are the fuel that gets and keeps every career running, so it only makes sense that getting more of them will mean more money. Here’s how to get started…..

Alana Bonilla on 05/14/2024 in D.I.Y. | Permalink | Comments (0)
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The Brilliance of Ye’s Direct-to-Fan Playbook

Whatever your opinion of the GOAT, aka Ye, aka Kanye West, his team is perfecting the use of exclusive content and limited-time offers to activate his army of fans…..

Alana Bonilla on 05/08/2024 in D.I.Y. | Permalink | Comments (0)
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Instagram updates algorithm to favor small creators, original content

Meta-owned Instagram is making changes in the coming weeks designed to give creators of all popularities more equal reach…..

Bruce Houghton on 04/30/2024 in Music Marketing | Permalink | Comments (1)
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How to grow a fanbase with email marketing

Email may not seem like a cutting-edge marketing tool. Still, it can be quite effective, particularly when you consider the many algorithms that get between you and your fans on. Continue reading

Alana Bonilla on 04/24/2024 in D.I.Y. | Permalink | Comments (0)
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Spotify wants to use podcasts to help market music

Spotify intends to explore an untapped marketing strategy that would marry podcasts and music streaming for years to come…..

Alana Bonilla on 04/11/2024 in Streaming | Permalink | Comments (0)
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Vulnerability is a Superpower in Songwriting AND Music Marketing

As an already busy musician, songwriter Katie Dahl is an expert on never-ending social media marketing and content creation. Luckily, the secret to success is the easiest option…..

Alana Bonilla on 04/10/2024 in D.I.Y. | Permalink | Comments (0)
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