Tag: music marketing

Mastering Ad Campaigns with the Music Marketing Funnel

The team at The Orchard shares effective music ad campaign strategies with this guide to the Marketing Funnel. Discover which platforms maximize each stage of your marketing strategy and boost your conversion rates…..

Alana Bonilla on 05/24/2024 in D.I.Y. | Permalink | Comments (0)
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How musicians can make money by focusing on fandom [Ariel Hyatt, Cyber PR]

Fans are the fuel that gets and keeps every career running, so it only makes sense that getting more of them will mean more money. Here’s how to get started…..

Alana Bonilla on 05/14/2024 in D.I.Y. | Permalink | Comments (0)
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The Brilliance of Ye’s Direct-to-Fan Playbook

Whatever your opinion of the GOAT, aka Ye, aka Kanye West, his team is perfecting the use of exclusive content and limited-time offers to activate his army of fans…..

Alana Bonilla on 05/08/2024 in D.I.Y. | Permalink | Comments (0)
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Instagram Views

Instagram updates algorithm to favor small creators, original content

Meta-owned Instagram is making changes in the coming weeks designed to give creators of all popularities more equal reach…..

Bruce Houghton on 04/30/2024 in Music Marketing | Permalink | Comments (1)
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How to grow a fanbase with email marketing

Email may not seem like a cutting-edge marketing tool. Still, it can be quite effective, particularly when you consider the many algorithms that get between you and your fans on. Continue reading

Alana Bonilla on 04/24/2024 in D.I.Y. | Permalink | Comments (0)
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Spotify wants to use podcasts to help market music

Spotify intends to explore an untapped marketing strategy that would marry podcasts and music streaming for years to come…..

Alana Bonilla on 04/11/2024 in Streaming | Permalink | Comments (0)
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Vulnerability is a Superpower in Songwriting AND Music Marketing

As an already busy musician, songwriter Katie Dahl is an expert on never-ending social media marketing and content creation. Luckily, the secret to success is the easiest option…..

Alana Bonilla on 04/10/2024 in D.I.Y. | Permalink | Comments (0)
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Instagram beats TikTok user growth for the first time in 4 years

According to data from Sensor Tower, Instagram surpassed TikTok in new app downloads last year for the first time since 2020, making it the most downloaded app globally…..

Bruce Houghton on 03/11/2024 in D.I.Y. | Permalink | Comments (0)
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un:hurd expands automated Music Marketing Toolkit, adds funding

Music marketing platform un:hurd has raised a new funding round to expand its suite of data and AI-led features to help artists build, nurture, and monetize their audiences…..

Bruce Houghton on 03/04/2024 in D.I.Y. | Permalink | Comments (0)
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Spotify For Artists

Paid Artist Marketing on Spotify: What works and what doesn’t

Spotify is expanding its paid artist marketing options, but what works and what doesn’t…..

Bruce Houghton on 02/28/2024 in D.I.Y. | Permalink | Comments (0)
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