Veteran music marketer Michael Brandvold offers 32 vertical video ideas for marketing music on social media platforms, including TikTok, Facebook and Instagram Reels, and YouTube Shorts.
More artists now have access to Spotify Countdown Pages for new release promotions. Spotify Countdown Pages offer a pre-release destination where fans can pre-save an upcoming album, preview the tracklist, watch Clips, purchase merch, and count down to the release.
Learn how to improve your current strategies to promote music beyond social media and constant content creation. With these tested tips, musicians can ‘passively promote’ their music while saving time, money, and effort…
For indie artists, getting music on a Spotify playlist can be crucial to success. This guide offers strategies for optimizing profiles, consistently releasing music, pitching to playlists, engaging with user-curated playlists, and promoting your music beyond Spotify.
Look inside a successful social media music marketing campaign from veteran music marketers CyberPR. It covers essential tactics for increasing visibility, engaging fans, and boosting music career growth through targeted social media.
Catch up on what everybody is talking about with last week’s most-read Hypebot posts. Topics include new Apple Music upload requirements, Jay Gilbert’s updated release planner, why music is getting worse, the true cost of being a working musician, and much more.
Apple Music has added requirements for all new uploaded music designed to enhance the listener experience. The changes Apple has shared with digital music distributors that all songs uploaded must include both lyrics and one or more of the roles in each of its three contributor groups.
Spotify has added comments to podcasts. Said to be the platform’s most requested feature, the inevitable next question is, will Spotify add comments to music?
With the internet and digital technologies driving rapid change within the music industry, articles about new releases and who has been hired and fired are no longer enough. Our up to the minute industry news alongside insightful commentary helps our readers sift through the rumors and developments to find the information they need to keep their businesses moving forward.
Hypebot is read daily by more than 30,000 music industry professionals including executives and senior staff of music related tech firms, internet based music sites, every major label group and most indies as well as many managers, artists and members of the live music community:
