music marketing vs. advertising

How to Promote Music Beyond Social Media

Learn how to improve your current strategies to promote music beyond social media and constant content creation. With these tested tips, musicians can ‘passively promote’ their music while saving time, money, and effort…

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How to get music on Spotify playlists

For indie artists, getting music on a Spotify playlist can be crucial to success. This guide offers strategies for optimizing profiles, consistently releasing music, pitching to playlists, engaging with user-curated playlists, and promoting your music beyond Spotify.

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social media

Inside a Social Media Music Marketing Campaign: How CyberPR does it

Look inside a successful social media music marketing campaign from veteran music marketers CyberPR. It covers essential tactics for increasing visibility, engaging fans, and boosting music career growth through targeted social media.

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music business news roundup

TOP POSTS: Last week’s most-read posts on Hypebot

Catch up on what everybody is talking about with last week’s most-read Hypebot posts. Topics include new Apple Music upload requirements, Jay Gilbert’s updated release planner, why music is getting worse, the true cost of being a working musician, and much more.

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Apple Music Set List

Apple Music has added requirements for all new uploaded music

Apple Music has added requirements for all new uploaded music designed to enhance the listener experience. The changes Apple has shared with digital music distributors that all songs uploaded must include both lyrics and one or more of the roles in each of its three contributor groups.

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music distribution livestream

Will Spotify add Comments to Music after adding them to Podcasts?

Spotify has added comments to podcasts. Said to be the platform’s most requested feature, the inevitable next question is, will Spotify add comments to music?

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plan your next release

How to plan your next release 2024 [Jay Gilbert]

Veteran music marketer Jay Gilbert offers an updated how-to guide for every musician, label, and music marketer on planning your next release.

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Threads has 175 Million monthly active users

Threads has reached a level that musicians and music marketers must pay attention to. Meta-owned Twitter rival Threads now has 175 million monthly active users just a year after launching.

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get close

3 Strategies that turn Superfans into Super Marketers [YouTube Culture & Trends Report]

According to the new YouTube Culture & Trends Report, 89% of Gen Z describe themselves as fans of someone or something. In comparison, 65% consider themselves “video content creators,” and 80% say they consume content about their favorites at least once a week.

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fan engagement tactics and how to build a superfan community

Four platforms where Algorithms don’t come between Musicians and Fans

Tired of building an audience on social media only to have 2% of your followers ever see a post? Michael Brandvold and Jay Gilbert explore four music platforms that don’t play the algorithm game…..

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