Catch up on what everybody is talking about with last week’s most-read Hypebot posts. Topics include new Apple Music upload requirements, Jay Gilbert’s updated release planner, why music is getting worse, the true cost of being a working musician, and much more.
Apple Music has added requirements for all new uploaded music designed to enhance the listener experience. The changes Apple has shared with digital music distributors that all songs uploaded must include both lyrics and one or more of the roles in each of its three contributor groups.
Spotify has added comments to podcasts. Said to be the platform’s most requested feature, the inevitable next question is, will Spotify add comments to music?
Threads has reached a level that musicians and music marketers must pay attention to. Meta-owned Twitter rival Threads now has 175 million monthly active users just a year after launching.
According to the new YouTube Culture & Trends Report, 89% of Gen Z describe themselves as fans of someone or something. In comparison, 65% consider themselves “video content creators,” and 80% say they consume content about their favorites at least once a week.
Tired of building an audience on social media only to have 2% of your followers ever see a post? Michael Brandvold and Jay Gilbert explore four music platforms that don’t play the algorithm game…..
The team at The Orchard shares effective music ad campaign strategies with this guide to the Marketing Funnel. Discover which platforms maximize each stage of your marketing strategy and boost your conversion rates…..
Fans are the fuel that gets and keeps every career running, so it only makes sense that getting more of them will mean more money. Here’s how to get started…..
Whatever your opinion of the GOAT, aka Ye, aka Kanye West, his team is perfecting the use of exclusive content and limited-time offers to activate his army of fans…..
With the internet and digital technologies driving rapid change within the music industry, articles about new releases and who has been hired and fired are no longer enough. Our up to the minute industry news alongside insightful commentary helps our readers sift through the rumors and developments to find the information they need to keep their businesses moving forward.
Hypebot is read daily by more than 30,000 music industry professionals including executives and senior staff of music related tech firms, internet based music sites, every major label group and most indies as well as many managers, artists and members of the live music community:
