Tag: music marketing

A person capturing a live concert or music event on their smartphone, with the stage and vibrant lighting visible on the screen, emphasizing social media sharing and event documentation.

How to Create Weeks of Content From A Single Song or Video

Tired of releasing a song only to have the buzz fade in a week? Learn how to create weeks of content from a single song or video that keeps fans engaged and momentum growing.

Alana Bonilla on 07/16/2025 in D.I.Y. | Permalink | Comments (0)
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marketing music videos

Marketing Music Videos in 2025 + 10 Video Ideas To Get Started

If you’re putting out music in 2025, video needs to be part of your strategy. This guide covers everything you need to know about marketing music videos in 2025 including. Continue reading

Alana Bonilla on 07/11/2025 in D.I.Y. | Permalink | Comments (0)
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guide to music marketing

Indie Artist’s Ultimate Guide to Music Marketing

Music marketing is no longer about chasing trends or posting nonstop. This guide to music marketing reveals how independent artists can build lasting fan relationships using a clear strategy, authentic content, and the right tools.

Alana Bonilla on 07/08/2025 in D.I.Y. | Permalink | Comments (0)
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Colorful urban art scene captured on smartphone camera, featuring a group of people in graffiti-covered space with vibrant lighting, perfect for music, art, and social media promotion.

How Effective are Image-Only Ads for Music?

Think image-only ads for music can can promote your releases. live shows and more without fans ever hearing a note? This surprising experiment by Brian Hazard reveals why visuals alone may boost clicks, but…

Alana Bonilla on 07/02/2025 in D.I.Y. | Permalink | Comments (0)
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cringe is a music marketing strategy

Unexpected Rise of Cringe as a Music Marketing Strategy

Cringe content is no longer a liability — cringe is a music marketing strategy. As audiences crave authenticity over polish, artists who lean into awkward, overly earnest moments are breaking through the noise and turning discomfort into streams.

Alana Bonilla on 06/27/2025 in Indie Music | Permalink | Comments (0)
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Illuminated incandescent light bulb glowing with warm filament in dark background.

How to Build a Music Release Strategy in 2025

Dropping a track without a plan in 2025 is a fast track to getting lost in the noise. This guide breaks down how to build a music release strategy including a step-by-step guide that builds momentum, boost streams, and turns every release into a moment.

Alana Bonilla on 06/20/2025 in D.I.Y. | Permalink | Comments (1)
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A person falling through a swirling black and white vortex surrounded by trees at the edge of a forest.

Hits, Hype, and the Half-Life of Pop Music

In the age of TikTok and Spotify, pop hits are rising to fame then fading into obscurity faster than ever. Bobby Owsinski looks at the the half-life of pop music, why many songs peak in days, and what it takes to create a hit that sticks.

Alana Bonilla on 06/20/2025 in Music Business | Permalink | Comments (0)
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build a fanbase as a musician

How to find fans and build a fanbase as a musician

With over 20,000 tracks uploaded to Spotify every day, standing out as an artist has never been harder – but also never more possible. This guide breaks down 10 essential strategies to find fans and build a fanbase as a musician.

Alana Bonilla on 06/18/2025 in D.I.Y. | Permalink | Comments (0)
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how to make it without faking as a musician

Musicians: How to Make it Without Faking it

You don’t need a gimmick to go viral – just a strategy that amplifies your authenticity. Here are 7 tips on how to make it without faking it as an independent musician.

Alana Bonilla on 06/17/2025 in D.I.Y. | Permalink | Comments (1)
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Musicians battle Climate Change

Don’t just release it: How to launch music strategically

Dropping a song and hoping for the best won’t cut it anymore. Learn how launch music strategically, turn it into a real event that grabs attention and grows a fanbase.

Alana Bonilla on 06/11/2025 in D.I.Y. | Permalink | Comments (0)
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social media for muscians

How to Upgrade Your Online Presence in just One Day

Stale social media might be costing you fans, but a quick DIY refresh can turn that around in just one day. Learn how to upgrade your online presence, optimize your profile, boost engagement, and convert casual visitors into loyal listeners, without a big budget.

Alana Bonilla on 06/10/2025 in D.I.Y. | Permalink | Comments (0)
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