3 Tips Indie Music Marketers Can Learn From Corporate Social Media
SoCon2011 took place in late October in London with a focus on "Brand Journeys In Social Media". Though primarily about corporate marketing, WMG's Ritch Sibthorpe and Last.fm's Mathew Hawn shared. Continue reading
Is Occupy Wall Street Fair Game For Music Marketing?
[Update] Occupy Wall Street (OWS), the Manhattan sector of a growing international protest movement-in-the-making, has already seen a few famous musicians drop by including Lupe Fiasco and Kanye West. It's. Continue reading
MTT Weekly Recap: Do You Have To Choose Between Being An Internet Star And A Radio Star?
Where The Music Industry Thinks Out Loud Charles Mcenerney: On the Money: Examining Musicians’ Revenue Streams in the New Digital Landscape Matt Voyno: Do You Have To Choose Between Being. Continue reading
QR Code & Mobile Ad Research Challenges Music Marketing Assumptions
Three different recent reports, two on QR codes and one on mobile ads, have revealed that the assumptions of many, have been offbase in believing that QR codes on the. Continue reading
Even Überhip Pitchfork Acts Still Use MySpace
Though MySpace is clearly seeing hard times compared to earlier years and merely invoking the name seems to inspire apoplectic fits in the hipoisie, there are still good reasons to. Continue reading
Music Marketing on Google+?!? Resistance is Futile!
I'm trying to get used to Google+ because I consider it an inevitable part of my future. In fact, Google+ will eventually have to be a part of most music. Continue reading
Visual Music Marketing On Instagram
Instagram, the photo sharing app for the iPhone, has taken off with millions of users and a heck of a lot of photos. Recent experiments by Moby, The Deftones and. Continue reading
Music Marketing Roundup: Pitbull, Gloria Gaynor, Blackwell + Fuller, Babe Youth, Nick Jonas & More
A roundup of the the lastest promotions and deals in the world of music branding and marketing. Pitbull is gearing up for the June 21 release of Planet Pit with. Continue reading
Zumba & Pitbull Reveal Music Marketing Opportunity
The Zumba dance/exercise phenomenon has become an international subculture. Creaters Zumba Fitness is now leveraging their use of upbeat dance music to create a music marketing platform that recently kicked. Continue reading
MTT Weekly Recap: Music Marketing Basics, Twitter Fans, Independent Musicians
Where The Music Industry Thinks Out Loud Ariel Hyatt: 3 Musician Marketing Basics: Newsletter, Products & Polls Brian Hazard: Prescreen Your Future Fans with Twitter Rich Gordon: Is this the. Continue reading
