6 Tips For Artists Marketing Themselves For The First Time
As every successful musician knows, carving out a career in the music industry involves more than just musical skill, and also requires an ability to market yourself and your music. Continue reading
A Look Inside The Feature.fm Music Marketing Platform [Music Biz Weekly Podcast]
Michael Sherman, Feature.fm Director of Business Development joins Michael Brandvold and Jay Gilbert on the Music Biz Weekly podcast. Feature.fm builds marketing, advertising, and analytics tools that help artists and. Continue reading
3 Marketing Mistakes Artists Frequently Make Online [VIDEO]
At this point, digital marketing is an essential part of getting ahead as an artist, but given that it can be an at least partly unfamiliar space for some, chances. Continue reading
How To Eventize Your Band and Brand
Rather than broadly promoting a tour, artists like Garth Brooks instead 'eventize' every show, giving each performance its own personalized swathe of marketing leading up to the show, as well. Continue reading
A Playlist Is Not A Marketing Plan: The 4 Ingredients Of A Great Music Business Conference Panel
In this piece, Glenn Peoples breaks down the recent panel at this year's Music Biz conference titled "A Playlist is Not a Marketing Plan" aimed at reeducating artists away from. Continue reading
Emerging Artists Are Key For Building Authentic Connections Between Brand And Consumer
While teaming up with an artist can be beneficial for both the brand and artist, there is a certain risk, at least to the artist, that such partnerships will be. Continue reading
Why Fans Are More Important Than Listeners
It's impossible to please everyone, and trying to winner every casual listeners is a futile effort. Instead, artists are better off focusing on their core diehard fans – an overall. Continue reading
Building Passionate Clusters Of Fans: Niche Is Music’s New Mainstream says MIDiA’s Mark Mulligan
In an increasingly fragmented music landscape where algorithms and streaming emphasize songs over albums and artists, success – even on a global scale – is found in the niches, says. Continue reading
8 Best Methods For Promoting Your Music
In the digital age, many traditional obstacles to cultivating a successful career have been lifted. But this also means the field is more crowded. Cathy Baylis looks at how entrepreneurial. Continue reading
Marketing Smart: Who Is The Audience? [Jack Udell]
While many artists seek exponential growth borne of a viral stunt, too many of them focus on the tactics and strategy of making this happen without giving enough thought to. Continue reading
