Building Passionate Clusters Of Fans: Niche Is Music’s New Mainstream says MIDiA’s Mark Mulligan

In an increasingly fragmented music landscape where algorithms and streaming emphasize songs over albums and artists, success – even on a global scale – is found in the niches, says. Continue reading

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8 Best Methods For Promoting Your Music

In the digital age, many traditional obstacles to cultivating a successful career have been lifted. But this also means the field is more crowded. Cathy Baylis looks at how entrepreneurial. Continue reading

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Marketing Smart: Who Is The Audience? [Jack Udell]

While many artists seek exponential growth borne of a viral stunt, too many of them focus on the tactics and strategy of making this happen without giving enough thought to. Continue reading

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Why No One Is Noticing Your Music

In the music industry, the climb up the ladder of success is an especially grueling one, and it can be frustrating, afters years of recording and performing, to still not. Continue reading

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Full Screen Direct Shutters As D2F Takes Another Hit

Fullccreen Direct is shutting down all operations The direct-to-consumer platform which served 75 major music clients including Metallica, Kid Rock, Justin Timberlake and Keith Urban was the backbone of their. Continue reading

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Grow Your Email List, Make A Profit By GIVING AWAY Your Albums

While it may seem counterintuitive to simply give away albums that you've poured so much blood sweat and tears into, this new piece from Chris Robley reveals how giving away. Continue reading

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3 Updates Make Facebook A Better Place To Market Music

Facebook is rolling out FB5, a new design for that’s "simpler, faster, more immersive and puts your communities at the center."  Three of the updates offer musicians and music marketers. Continue reading

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#1 Mistake In Modern Music Marketing and How To Avoid It

The most common mistake in modern music marketing is both frustrating to fans and deprives artists of precious plays. It is also very easy to avoid.

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Getting It Done: The Week In D.I.Y. and Indie Music

We have a plethora of tips for independent and DIY artists this week, as we offer advice on accessible and affordable marketing, provide a comprehensive look at effective social media. Continue reading

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How To Make Smart Music Marketing Happen

In this final of a five part series on how to effectively allocate money in the correct places in order to benefit your music career, we hear from multiple industry. Continue reading

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