How To Eventize Your Band and Brand
Rather than broadly promoting a tour, artists like Garth Brooks instead 'eventize' every show, giving each performance its own personalized swathe of marketing leading up to the show, as well. Continue reading
A Playlist Is Not A Marketing Plan: The 4 Ingredients Of A Great Music Business Conference Panel
In this piece, Glenn Peoples breaks down the recent panel at this year's Music Biz conference titled "A Playlist is Not a Marketing Plan" aimed at reeducating artists away from. Continue reading
Emerging Artists Are Key For Building Authentic Connections Between Brand And Consumer
While teaming up with an artist can be beneficial for both the brand and artist, there is a certain risk, at least to the artist, that such partnerships will be. Continue reading
Why Fans Are More Important Than Listeners
It's impossible to please everyone, and trying to winner every casual listeners is a futile effort. Instead, artists are better off focusing on their core diehard fans – an overall. Continue reading
Building Passionate Clusters Of Fans: Niche Is Music’s New Mainstream says MIDiA’s Mark Mulligan
In an increasingly fragmented music landscape where algorithms and streaming emphasize songs over albums and artists, success – even on a global scale – is found in the niches, says. Continue reading
8 Best Methods For Promoting Your Music
In the digital age, many traditional obstacles to cultivating a successful career have been lifted. But this also means the field is more crowded. Cathy Baylis looks at how entrepreneurial. Continue reading
Marketing Smart: Who Is The Audience? [Jack Udell]
While many artists seek exponential growth borne of a viral stunt, too many of them focus on the tactics and strategy of making this happen without giving enough thought to. Continue reading
Why No One Is Noticing Your Music
In the music industry, the climb up the ladder of success is an especially grueling one, and it can be frustrating, afters years of recording and performing, to still not. Continue reading
Full Screen Direct Shutters As D2F Takes Another Hit
Fullccreen Direct is shutting down all operations The direct-to-consumer platform which served 75 major music clients including Metallica, Kid Rock, Justin Timberlake and Keith Urban was the backbone of their. Continue reading
Grow Your Email List, Make A Profit By GIVING AWAY Your Albums
While it may seem counterintuitive to simply give away albums that you've poured so much blood sweat and tears into, this new piece from Chris Robley reveals how giving away. Continue reading
