Darren Hemmings Talks Strategic Marketing, Motive Unknown, More [INTERVIEW]
In this interview from the Soundcharts Blog Darren Hemmings, Managing director of UK-based Darren marketing consultancy company Motive Unknown sat down to discuss his company's approach to music marketing and. Continue reading
Pick An Original Band Name Or Pay The Price: Meet AUTOPILOT
While picking a band name that's cool and interesting to fans is ideal, perhaps almost more important is selecting a name which hasn't been used already been used by other. Continue reading
Fans Want To Know Your Narrative: Crafting A Story For Your Music Career
When it comes to marketing your music, it can be easy to get lost in the excitement of album launches, interacting with fans, and posting on social media. All these. Continue reading
Always Follow The Social Media 80/20 Rule
The Pareto Principle, also known as the 80/20 rule, is the principle that, for many things, roughly 80% of the effects come from 20% of the causes. By applying this. Continue reading
5 Steps For Building A Music Marketing Plan
The idea of constructing a marketing plan can seem intimidating at first, particularly when it comes to the expense involved, but in reality a solid and effective marketing plan can. Continue reading
Guide To Generating Music Marketing, Promotion And Publicity Opportunities
A look behind the scenes of how to identify similar artists who have succeeded in cultivating significant coverage and promotion, and how to research their success and identify their fanbase. Continue reading
6 Tips For Artists Marketing Themselves For The First Time
As every successful musician knows, carving out a career in the music industry involves more than just musical skill, and also requires an ability to market yourself and your music. Continue reading
A Look Inside The Feature.fm Music Marketing Platform [Music Biz Weekly Podcast]
Michael Sherman, Feature.fm Director of Business Development joins Michael Brandvold and Jay Gilbert on the Music Biz Weekly podcast. Feature.fm builds marketing, advertising, and analytics tools that help artists and. Continue reading
3 Marketing Mistakes Artists Frequently Make Online [VIDEO]
At this point, digital marketing is an essential part of getting ahead as an artist, but given that it can be an at least partly unfamiliar space for some, chances. Continue reading
