Always Follow The Social Media 80/20 Rule
The Pareto Principle, also known as the 80/20 rule, is the principle that, for many things, roughly 80% of the effects come from 20% of the causes. By applying this. Continue reading
5 Steps For Building A Music Marketing Plan
The idea of constructing a marketing plan can seem intimidating at first, particularly when it comes to the expense involved, but in reality a solid and effective marketing plan can. Continue reading
Guide To Generating Music Marketing, Promotion And Publicity Opportunities
A look behind the scenes of how to identify similar artists who have succeeded in cultivating significant coverage and promotion, and how to research their success and identify their fanbase. Continue reading
6 Tips For Artists Marketing Themselves For The First Time
As every successful musician knows, carving out a career in the music industry involves more than just musical skill, and also requires an ability to market yourself and your music. Continue reading
A Look Inside The Feature.fm Music Marketing Platform [Music Biz Weekly Podcast]
Michael Sherman, Feature.fm Director of Business Development joins Michael Brandvold and Jay Gilbert on the Music Biz Weekly podcast. Feature.fm builds marketing, advertising, and analytics tools that help artists and. Continue reading
3 Marketing Mistakes Artists Frequently Make Online [VIDEO]
At this point, digital marketing is an essential part of getting ahead as an artist, but given that it can be an at least partly unfamiliar space for some, chances. Continue reading
How To Eventize Your Band and Brand
Rather than broadly promoting a tour, artists like Garth Brooks instead 'eventize' every show, giving each performance its own personalized swathe of marketing leading up to the show, as well. Continue reading
A Playlist Is Not A Marketing Plan: The 4 Ingredients Of A Great Music Business Conference Panel
In this piece, Glenn Peoples breaks down the recent panel at this year's Music Biz conference titled "A Playlist is Not a Marketing Plan" aimed at reeducating artists away from. Continue reading
Emerging Artists Are Key For Building Authentic Connections Between Brand And Consumer
While teaming up with an artist can be beneficial for both the brand and artist, there is a certain risk, at least to the artist, that such partnerships will be. Continue reading
Why Fans Are More Important Than Listeners
It's impossible to please everyone, and trying to winner every casual listeners is a futile effort. Instead, artists are better off focusing on their core diehard fans – an overall. Continue reading
