Tag: music marketing

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Importance of safely sharing passwords within artists teams

Artists risk losing everything if they don’t protect access to their social media accounts. Here’s a guide to safely sharing passwords within artist teams – without putting their digital presence on the line.

Alana Bonilla on 07/23/2025 in Indie Music | Permalink | Comments (0)
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music marketing vs. advertising

How to Find Music PR Teams That Actually Understand You

A PR firm can help a music career skyrocket, but only if you choose the right one. Learn how to find music PR teams, the key traits to look for and red flags to avoid before making this critical investment.

Alana Bonilla on 07/21/2025 in D.I.Y. | Permalink | Comments (0)
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Musician’s Guide to SEO 2025

Want more fans to actually find your music? This easy-to-follow musician’s guide to SEO shows you how get noticed online and grow an audience.

Alana Bonilla on 07/17/2025 in D.I.Y. | Permalink | Comments (0)
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How to Create Weeks of Content From A Single Song or Video

Tired of releasing a song only to have the buzz fade in a week? Learn how to create weeks of content from a single song or video that keeps fans engaged and momentum growing.

Alana Bonilla on 07/16/2025 in D.I.Y. | Permalink | Comments (0)
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marketing music videos

Marketing Music Videos in 2025 + 10 Video Ideas To Get Started

If you’re putting out music in 2025, video needs to be part of your strategy. This guide covers everything you need to know about marketing music videos in 2025 including. Continue reading

Alana Bonilla on 07/11/2025 in D.I.Y. | Permalink | Comments (0)
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guide to music marketing

Indie Artist’s Ultimate Guide to Music Marketing

Music marketing is no longer about chasing trends or posting nonstop. This guide to music marketing reveals how independent artists can build lasting fan relationships using a clear strategy, authentic content, and the right tools.

Alana Bonilla on 07/08/2025 in D.I.Y. | Permalink | Comments (0)
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How Effective are Image-Only Ads for Music?

Think image-only ads for music can can promote your releases. live shows and more without fans ever hearing a note? This surprising experiment by Brian Hazard reveals why visuals alone may boost clicks, but…

Alana Bonilla on 07/02/2025 in D.I.Y. | Permalink | Comments (0)
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cringe is a music marketing strategy

Unexpected Rise of Cringe as a Music Marketing Strategy

Cringe content is no longer a liability — cringe is a music marketing strategy. As audiences crave authenticity over polish, artists who lean into awkward, overly earnest moments are breaking through the noise and turning discomfort into streams.

Alana Bonilla on 06/27/2025 in Indie Music | Permalink | Comments (0)
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How to Build a Music Release Strategy in 2025

Dropping a track without a plan in 2025 is a fast track to getting lost in the noise. This guide breaks down how to build a music release strategy including a step-by-step guide that builds momentum, boost streams, and turns every release into a moment.

Alana Bonilla on 06/20/2025 in D.I.Y. | Permalink | Comments (1)
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Hits, Hype, and the Half-Life of Pop Music

In the age of TikTok and Spotify, pop hits are rising to fame then fading into obscurity faster than ever. Bobby Owsinski looks at the the half-life of pop music, why many songs peak in days, and what it takes to create a hit that sticks.

Alana Bonilla on 06/20/2025 in Music Business | Permalink | Comments (0)
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build a fanbase as a musician

How to find fans and build a fanbase as a musician

With over 20,000 tracks uploaded to Spotify every day, standing out as an artist has never been harder – but also never more possible. This guide breaks down 10 essential strategies to find fans and build a fanbase as a musician.

Alana Bonilla on 06/18/2025 in D.I.Y. | Permalink | Comments (0)
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