Tag: music marketing

Relaxed woman listening to music with headphones, wearing glasses and a dark shirt, standing against a blue background.

How To Turn Casual Listeners into Superfans

Most artists focus on superfans, but real growth starts with your casual listeners. Fan engagement expert Dan Goldberg reveals how to turn casual listeners into superfans using strategies the music industry often ignores.

Alana Bonilla on 08/19/2025 in D.I.Y. | Permalink | Comments (0)
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How To Grow a Fanbase with Email Marketing

Tired of battling ever-changing social media algorithms just to reach your fans? Check out how grow a fanbase with email marketing and have direct access to your audience.

Alana Bonilla on 08/18/2025 in D.I.Y. | Permalink | Comments (0)
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CARYS: A Case Study in Independent Artist Growth

What is GEO vs SEO? Why GEO is now more important than SEO

GEO is now more important than SEO in marketing. Search engines aren’t what they used to be. AI-generated overviews are stealing the spotlight and reshaping how to get discovered. If you’re relying on keywords and backlinks, you’re already behind, because Generative Engine Optimization (GEO) is now the key to getting noticed.

Alana Bonilla on 08/15/2025 in D.I.Y. | Permalink | Comments (0)
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Importance of safely sharing passwords within artists teams

Artists risk losing everything if they don’t protect access to their social media accounts. Here’s a guide to safely sharing passwords within artist teams – without putting their digital presence on the line.

Alana Bonilla on 07/23/2025 in Indie Music | Permalink | Comments (0)
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music marketing vs. advertising

How to Find Music PR Teams That Actually Understand You

A PR firm can help a music career skyrocket, but only if you choose the right one. Learn how to find music PR teams, the key traits to look for and red flags to avoid before making this critical investment.

Alana Bonilla on 07/21/2025 in D.I.Y. | Permalink | Comments (0)
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Musician’s Guide to SEO 2025

Want more fans to actually find your music? This easy-to-follow musician’s guide to SEO shows you how get noticed online and grow an audience.

Alana Bonilla on 07/17/2025 in D.I.Y. | Permalink | Comments (0)
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A person capturing a live concert or music event on their smartphone, with the stage and vibrant lighting visible on the screen, emphasizing social media sharing and event documentation.

How to Create Weeks of Content From A Single Song or Video

Tired of releasing a song only to have the buzz fade in a week? Learn how to create weeks of content from a single song or video that keeps fans engaged and momentum growing.

Alana Bonilla on 07/16/2025 in D.I.Y. | Permalink | Comments (0)
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marketing music videos

Marketing Music Videos in 2025 + 10 Video Ideas To Get Started

If you’re putting out music in 2025, video needs to be part of your strategy. This guide covers everything you need to know about marketing music videos in 2025 including. Continue reading

Alana Bonilla on 07/11/2025 in D.I.Y. | Permalink | Comments (0)
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guide to music marketing

Indie Artist’s Ultimate Guide to Music Marketing

Music marketing is no longer about chasing trends or posting nonstop. This guide to music marketing reveals how independent artists can build lasting fan relationships using a clear strategy, authentic content, and the right tools.

Alana Bonilla on 07/08/2025 in D.I.Y. | Permalink | Comments (0)
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Colorful urban art scene captured on smartphone camera, featuring a group of people in graffiti-covered space with vibrant lighting, perfect for music, art, and social media promotion.

How Effective are Image-Only Ads for Music?

Think image-only ads for music can can promote your releases. live shows and more without fans ever hearing a note? This surprising experiment by Brian Hazard reveals why visuals alone may boost clicks, but…

Alana Bonilla on 07/02/2025 in D.I.Y. | Permalink | Comments (0)
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cringe is a music marketing strategy

Unexpected Rise of Cringe as a Music Marketing Strategy

Cringe content is no longer a liability — cringe is a music marketing strategy. As audiences crave authenticity over polish, artists who lean into awkward, overly earnest moments are breaking through the noise and turning discomfort into streams.

Alana Bonilla on 06/27/2025 in Indie Music | Permalink | Comments (0)
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