
What should I post? The Musician’s Social Media Pyramid can help
What should I post on social media and how often should I post are two of the most frequent questions that Hypebot readers and my students at Berklee ask. So. Continue reading

5 media trends that are changing music sync, licensing, and clearance
As broadcast and linear tv struggle against the rise of streaming, five major trends are emerging that are reshaping how music is used, licensed, and cleared. by Emma Griffiths from. Continue reading

Best places to promote music successfully
Whether it be blog posts, social media, or playing live, make sure you are promoting your music in the right places where it will get the kind of attention that. Continue reading

What are the best image sizes for all your social media platforms?
Every social media platform has its own format for posts, so make sure you have the right sizes for your images so no one can look away. by Bobby Owsinski. Continue reading

Email Marketing 101: 15 common mistakes most musicians are making
Email marketing is still proving to be a crucial part of promoting music, so it’s important that you get it right. If it hasn’t worked out for you, here are. Continue reading

How Def Leppard used livestreams and rentals to reward their top fans
Learn how legendary rock band Def Leppard rewarded its online Rock Brigade fan army with a livestream, rentals, and a little help from Single via Single From electrifying live performances. Continue reading

#Musicians Guide: A marketing breakdown of ‘link in bio’
You’ve probably seen the phrase “link in bio” on your favorite artist’s social media platforms. But what does it mean, and why is it so popular with musicians? In this. Continue reading

TikTok music marketing myths & much more with Matt Sherratt of Amuse
Matt Sherratt is an Artist Marketing Manager at Amuse. He’s responsible for building and delivering marketing strategies for a range of artists and releases, both new and catalog, for Amuse’s label. Continue reading

The State of Music Advertising in 2023
Many technological strides have reshaped the world of music marketing this past year, and this report from the Ads team at Sony’s indie distribution powerhouse, The Orchard, summarizes the current. Continue reading

Music PR vs. Music Marketing: What’s the difference?
Music marketing and promotion have a lot in common, but it’s crucial to know the difference between them. Here’s everything you need to know. by Rebecca from the Reverbnation Blog. Continue reading