$100 Million Class Action Lawsuit Filed Against Fyre Festival: “Closer To Hunger Games Than Coachella”
A major lawsuit was filed against the aborted Fyre Festival Sunday in U.S. District Court by attorney Mark Geragos, The suit, filed on behalf of plaintiff and concert goer Daniel. Continue reading
Fyre Fest Debacle Highlights Difference Between Marketing, Branding
The recent debacle surrounding luxury music festival experience turned disaster Fyre Fest has served to highlight the difference between a successful marketing campaign and actually executing an event that doesn't. Continue reading
Exclusive Fyre Music Festival Comes Unraveled, Ja Rule “Heartbroken”
An exclusive music festival on a private island in the Bahamas, promoted to jet-setters on social media by the likes of Kendall Jenner and Emily Ratajkowski, came apart in the. Continue reading
How Music Fans Are Choosing Their Summer Festival Lineup
Fans are eager to invest in tickets to festivals with star-studded lineups, but as more and more of this events crop up, competition is getting stiff. Here we take a. Continue reading
This Week In Music Commentary
This week music industry commentators clambered aboard their soapboxes to discuss how music festivals are changing, the quest for consumer data in the music business, why mental healthcare is a. Continue reading
Hacked Coachella, Stagecoach Account Holders Offered Free ID Protection By Promoter Goldenvoice
Almost 4 weeks after we reported that the Coachella and Stagecoach festival web sites were hacked, promoter Goldenvoice is letting a million plus fans know that their data has been. Continue reading
Coachella Sues Urban Outfitters, Free People
Clothing retailer Urban Outfitters and their affiliate Free People are facing legal action from Coachella organizers Goldenvoice, for allegedly trying to capitalize on the festival's brand. According to the Los. Continue reading
Now Amazon Wants To Commoditize Music Festivals
After successfully altering many aspects of consumer spending, Amazon is now looking extend its reach to the commoditization of music festivals. We're not quite sure what that means yet, but. Continue reading
5 Tips & Taboos To Keep In Mind At SXSW
When it comes to having fun and successful SXSW experience, careful planning is key. This five tips and their corresponding taboos will help you to get the most out of. Continue reading