Why Discovering Your Genre Is Similar To Establishing A Business Niche

In this piece, Kayleigh Alexandra explains how the struggle of the modern aspiring musician is, in many ways, similar to the the challenge of the a fledgling business, and how. Continue reading

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How To Pull In More Money At Your Merch Table

In addition to acting as an important representation of your band, the merch table is also an important source of income for any touring artist, so maximizing your earning potential. Continue reading

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The Value Of Merch Sales In Today’s Music Economy [VIDEO]

As music streaming increasingly edges out traditional physical sales, pushing them further and further to the margins, artists are becoming increasingly reliant on merch sales – once a supplementary revenue. Continue reading

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5 Top Ways To Boost Music Merch Sales

While most musicians would rather spend time focused on honing their craft than they would perfecting their salesperson skills, revenue from merch has become a key part of a touring. Continue reading

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Sony Music’s Thread Shop Acquires Araca Group To Expand Merch Operation

Sony Music's music merch division, The Thread Shop has acquired the music merch department of The Araca Group for an undisclosed sum.

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Mastering Your Merch: Music Merchandise Strategies

Once you've covered the basics of how to go about selling merch at your shows, it's time get a little more into the weeds and actually flesh out a strategy. Continue reading

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Getting It Done: The Week In D.I.Y. and Indie Music

Our wise counsel to the music industry' scrappy and determined do-it-yourselfers this week dug into mastering your merch sale, how you can capitalize on music festivals even if you're not. Continue reading

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Mastering Your Merch: Music Merchandise Basics

If you want to have a sustainable career as a touring musician, getting your merch game right is essential. When done right, selling merch puts cash in your pocket, and. Continue reading

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Which Merch Items Sell Best In Your Genre?

Selling merch is a great way for artists to pull in additional revenue while they're on the road, while simultaneously expanding their audience and growing their brand. But how do. Continue reading

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Unique Music Merchandise Ideas

Just like any small business, a band needs to turn a profit. Merch can be an excellent way to bring in additional revenue while also being the perfect avenue through. Continue reading

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