Musicians’ Guide to making the most of user-generated content
As a musician, it’s important to cultivate a meaningful and authentic presentation online, and while this can sometimes be difficult, there is often a host of user-generated content available to. Continue reading
How to increase your chances of getting on a Spotify playlist
For those artists eager to grow their audience and get their music heard on a global scale, landing on a high-profile Spotify playlist is one of the best things that. Continue reading
4 steps for creating a music marketing budget – 2021 edition
When you’re getting serious about your music career, one of the most important things you can do is create a marketing budget. This might seem both boring and intimidating, so. Continue reading
Def Jam Senior Director of Marketing Justin Duran on leveraging data
Def Jam’s Senior Director of Marketing, Justin Duran, explains how data can be leveraged to help artists forge powerful (and profitable) connections with fans. Guest post by Erica Campbell of. Continue reading
How to narrow down your music strategy into manageable steps
Here we explore how to break up an otherwise Sisyphean music marketing strategy into more manageable and actionable steps. Guest post by Sara-Lena of Blackbird Punk Music Strategy is a. Continue reading
Guide to releasing an album so people actually want to buy it
In an industry landscape so heavily dominated by the release of singles, releasing full length albums is still incredibly important for artists, an if you can release an album that. Continue reading
Are you ready for Music PR? [Ariel Hyatt]
Music PR can be a major undertaking for a band or artist. Here, PR expert Ariel Hyatt of CyberPR offers some guidance. Guest post by Andre Calilhanna from the Disc. Continue reading
How the Instagram algorithm works and how to make it work for you
Given how important Instagram has become as a music marketing tool, it’s important to get the drop on it wherever possible. These key facts about the platform’s algorithm could be. Continue reading
How to market better by defining fan demographics
Every band and artist wants more people listening to their music, but how can you tell who actually wants to hear it? In this piece, we dig into how to. Continue reading
A look inside The Orchard’s radio promo team for indie music
Radio remains an important determinate in the success of many artists, and VP of Promotion Billie Jean Sarullo and her team at indie distributor The Orchard is on the frontlines. Continue reading
