Tag: marketing

Music Think Tank Weekly Recap: Online • Van Accidents • Write Music For Commercials • More

This week on MusicThinkTank, we looked at all-to-common marketing mistakes artists make, how to prevent van accidents, how to write music for commercials, and more.

admin on 07/02/2016 in D.I.Y. | Permalink | Comments (0)

Tags: Behavioral retargeting, Behavioral targeting, Ben Jacobson, business, Google, List of Kinnikuman characters, marketing, Online advertising, Self Incorporation, social media

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Why You Need A Music Marketing Plan

You put a lot of work into your art. So much time, so much energy, so much love goes into creating music that you really believe in. But if you want people to pay attention to your musical genius, then you need to put just as much work into marketing and promoting it!

admin on 06/29/2016 in D.I.Y. | Permalink | Comments (0)

Tags: AgoraPulse, album release, Artist, business, Curaçao, Do it yourself, Elance, email marketing, independent musicians, marketing, Marketing strategy, music marketing, music publicity, online marketing, release strategies, social media

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Dan Beck On Marketing Michael Jackson, Cyndi Lauper And More

In this interview, Dan Beck discusses the difficulties he experienced as part of Michael Jackson's marketing team during a time when the 'King of Pop' began to go off the rails.

Guest Post on 01/19/2016 in Major Labels | Permalink | Comments (5)

Tags: marketing, Michael Jackson, music

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6 Top Music Marketing Trends For 2016

As we begin a new year, it's time to look ahead at what 2016's music industry trends will be, with an expected continuation of the streaming wars, the blending of. Continue reading

Guest Post on 01/04/2016 in Live & Touring | Permalink | Comments (5)

Tags: marketing, music, music industry

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Creating Value In Email Download Campaigns

Getting a fan to fork over their e-mail isn't always easy, but by offering them access to exclusive content, a clear incentive is established which can pave the way for. Continue reading

Guest Post on 12/04/2015 in D.I.Y. | Permalink | Comments (0)

Tags: Alan Sugar, Attention, Billboard charts, Billboard Magazine, Brannon McAllister, digital marketing, Econsultancy, Facebook, marketing, Search engine optimization

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YouTube For Indie Artists

Music videos continue to be one of the best ways to introduce potential fans to your band, but simply posting content on platforms like YouTube and Vevo is no guarantee it will. Continue reading

admin on 11/25/2015 in D.I.Y. | Permalink | Comments (0)

Tags: Facebook, Google, marketing, Search engine optimization, SEO Campaign, social media, Television, Twitter, Web search engine, YouTube

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Getting It Done: The Week In D.I.Y And Indie Music

With more DIY tips than an independent artist could shake a stick at, Hypebot has advice on how to create custom thumbnails for your videos, seamlessly integrate playlisting into your. Continue reading

Guest Post on 11/07/2015 in D.I.Y. | Permalink | Comments (0)

Tags: Communication, Crowd funding, Do it yourself, Hypebot, Indiegogo, kickstarter, marketing, Public housing, Team, Team One

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How To Write An Email Newsletter Your Fans Will Love

Although they’ve been around for quite some time now, email newsletters remain one of the most effective ways of getting in touch with your fans, particularly if the content is. Continue reading

Guest Post on 11/04/2015 in D.I.Y. | Permalink | Comments (1)

Tags: Cake (band), Electronic mailing list, email marketing, Facebook, Instagram, LinkedIn, marketing, newsletter, social media, Twitter

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Who Uses Pinterest? Is It A Good Marketing Channel For Your Music?

When evaluating whether or not to add another social media channel to your marketing mix, start by asking yourself two questions. The first is, do you have the time? The. Continue reading

Bruce Houghton on 10/29/2015 in D.I.Y. | Permalink | Comments (0)

Tags: AdWords, Arts administration, Audio mixing (recorded music), Facebook, marketing, Pinterest, social media, social media marketing, Website, YouTube

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Facebook Is Offline! [STAY CALM…]

3:53 PM ET Monday Its back up. Exhale… Facebook has been down for almost an hour. Hard to believe this could happen, particularly mid-day on a busy Monday. No word yet. Continue reading

Bruce Houghton on 09/28/2015 in Social Media | Permalink | Comments (1)

Tags: Amazon.com, Beats Electronics, business, Down, Dr Dre, Extended play, Facebook, Fan (person), marketing, YouTube

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