Four Simple Ways to Engage Your Social Media Audience

We have defined engagement and found benchmarks to aim for, but how exactly do you engage with your audience on social media?  There’s no hard and fast rules, but here are a few. Continue reading

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Social Media Use By Age & Gender [CHARTS]

How many people frequent a particular social media channel only tells part of the story. The age and gender of each service's users is just as, if not more important. Continue reading

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Understanding Social Media Engagement

Navigating the many different social media platforms  can be quite overwhelming. In addition to maintaining a presence on so many networks, you're also expected to understand how you to better connect. Continue reading

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Your Live Show: The Pinnacle Of Marketing

Musicians, let’s come clean about something: When most musicians think about marketing, the first things that usually come to mind are Facebook, Twitter, other social media accounts, your cool new. Continue reading

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Music In Ads Now A Two Way Street: Jeep Spotlights Indie Rockers X Ambassadors In Collaborative Campaign

Using music in a marketing campaign is nothing new.  But increasingly, new music and advertising are on a two way street. Brands are using music to connect with a specific. Continue reading

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Understanding Music, Video App Data: Mobidia Webinar FREE For Hypebot Readers

Understanding app engagement and turning data into action is critical  for any marketing campaign. Tomorrow, April 9th, the Music Business Association is hosting a webinar with Mobida to make sense of. Continue reading

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Entering the Consumer’s Self-Narrative in Social Media

With consumers now taking on a brand-like existence, it is becoming increasingly more important for brands to not just share their stories with the world through content marketing, but to. Continue reading

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The Complete DIY Guide To Getting Your Music Featured On Music Blogs

"There are many facets of a successful music publicity campaign, but among the most common questions I hear from newer artists are about how they can promote their music independently. Continue reading

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SideOneDummy Forms Global Partnership With INgrooves On 20th Anniversary

Independent music label SideOneDummy Records, expanded it's partnership with one of the world's leading independent music distributors, INgrooves Music Group to include global distribution services for every release on the. Continue reading

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Musicians: Show Them Better Than You Tell Them

In the digital age, it can be very easy to fall into the world of promotion through social media only. But have we lost our roots and forgot to deal. Continue reading

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New On Hypebot’s Music Industry Jobs Board: Jamplify, Citrus LA & More

New on our Jobs Board are a business development position at live music analytics leader Jamplify and a talent buyer for LA based Citrus' venues Mrs. Fish and Perch LA. Click on. Continue reading

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