Does Your Brand Awareness Need Improvement?

The importance of branding is becoming increasingly important, and an artist who's on top of their branding game will surpass their competitors every. In this article we provide the tools. Continue reading

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7 Techniques For Increasing Your Facebook Fan Engagement

Interacting with and drawing the interest of fans is the best to keep them attentive and engaged with what you're up to, and will also go a long way towards. Continue reading

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The Art Of Being Heard: Are Big Data And Analytics The Future Of Music Marketing?

As the use of big data as a marketing tool gains speed in music industry, Natasha Lane here explores in depth the definition of big data, and how it applies. Continue reading

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A Musician’s Guide To Creating Community – 9 Steps to Nurture Your Super Fans [Cyber PR]

"I spoke on an incredible panel for AIMP here in New York City a few nights ago all about branding and marketing," writes Ariel Hyatt of CyberPR, "and in a. Continue reading

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4 Offline Marketing Ideas For Venues, Festivals

While the often discussed digital marketing certainly has its place, there remains much to be said for real world, 'in the flesh' marketing. Here we look at four of the. Continue reading

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7 Tips For More Powerful Email Blasts

Although it's one of the oldest form of digital marketing, email remains to this day one of the most effective, but only when executed well. Here we look at seven. Continue reading

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Don’t Be Boring: Artist’s Guide To Branding

For many musicians the concept of branding can be a difficult one, and with good reason. Here defined as 'the story you choose to tell the world about what your. Continue reading

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3 Tips For Increasing Fan Engagement On Social Media

Finding both the necessary hours and the right strategy for growing an online fanbase is a massive challenge for all bands and artists, but one of the best places to. Continue reading

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Twitter Is Trending Again: Users Up, $655M Revenue

The death of Twitter appears to have been reported prematurely. A Q1 report to Wall Street beat expectations Tuesday morning with 21% year over year growth in revenue to $655. Continue reading

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Prepping Facebook Events For Optimal Promotion

Being able to clearly present and describe your event on Facebook is essential to reaching your patrons and fans, and being able to capture their interest to increase their chances. Continue reading

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